Your role:
• Lead category commercial plan with End-to-end perspective including portfolio strategy, NPD launch, communication strategy, and channel and promotion execution plan to accelerate business growth and achieve sales target.
• Develop annual marketing plan (ATL&BTL) with portfolio management to deliver sales target with market share gain. Lead and coordinate across functions to translate marketing strategies into implementation tactics.
• Collect and analyze market dynamic, consumer insights, and competition strategies to make recommendations to management team. Propose brand positioning, communication angles, media mix to strengthen brand equity and drive sales.
• Develop or adapt brand communication materials and ensure high quality of execution to meet brand KPIs and deadline.
• Co-work with sales team to prepare sales forecasts, monitor sales, control pricing and promotion across channels, and manage A&P budget to maximize output.
• Work cross-functionally with local/regional marketing, sales, finance, supply chain, legal to proactively come out solution and maximize business result.
You're the right fit if:
• 8-10 years brand management / product marketing experience in consumer electronics, FMCG, trade marketing background is a plus.
• Demonstrate working knowledge on principles and methods of marketing strategy, advertising, media buying, and promotion.
• Ability to lead, motivate, and coordinate/communicate cross functions teams, especially sales team.
• Good project management capability and time management
• Acumen in financial numbers, pricing, and margin.
• Excellent teamwork and communication skills
• Independent, ability to work well under pressure, positive thinking and open-minded for the teamwork.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
A company operating in Shanghai, likely involved in a specific business sector.