Digital Performance Media Buyer

What will you be doing?

• Buy digital media using major media sources, including but not limited to Facebook Advertising, Native Advertising, Google Display

• Manage, report, analyze, optimize & grow existing Facebook Advertising & Native Ad display campaigns

• Create New Content Headlines and Ideas for Copy Team to Create;

• Research, evaluate, recommend, negotiate, launch, test, optimize, and scale new ad networks, real time bidding (RTB) platforms & direct media placements;

• Optimize campaigns through new ad targeting, placements, other implementations, etc., evolving our tactics employed to capitalize on changing industry trends;

• Oversee and improve processes and systems for our display user acquisition process;

• Continuously optimize and test new ad creative and landing pages. Build a formal plan to do so;

• Be at the cutting edge of direct response online marketing with an abundance of resources and budgets.

• Optimization of campaign click-thru rates, conversion rates, and bid management;

• Create KPI’s and Track As Much Data As Possible

• Creating ads and various other images using Adobe Photoshop.

Desired Skills & Experience:

 • Experience acquiring users through Google AdWords, Facebook, Bing Ads, 2nd tier search, PPC/CPV, Facebook Power Editor, Facebook Ad Manager, Adservers, email, mobile ad networks, native advertising, performance based display ad networks and direct media buys


 • Direct response online media acquisition


• Expertise in RTB working with DSP's, SSP's, ad exchanges, ad servers, ad networks & aggregators, and creative formats

• Experience in testing and optimizing display ad creative

• Experience with optimizing landing pages for conversions

• Experience setting up A/B split tests and Multi variant testing

• Strong communication, oral and written skills

• Strong copy writing skills

• Strong creative skills, come up with ad concepts and work with designer to bring to life

• Experience in the industry is a plus (New Media, Blogging, Advertising)

• HTML, CSS and an understanding of web technologies (JavaScript a plus)

• Knowledge of web site conversion metrics, including CPM, CTR, CTL, CPC, CPL, CPA

• Exceptional analytic and strategic thinking skills

 • Experience arbitraging CPM/CPC costs to meet CPA/CPI/CPS targets


• A ‘hacker’ mentality, i.e. a proven history of making things happen with limited resources and in a timely fashion

• Proven track record of achieving targets and increasing revenue towards the defined Key Performance Indicators (KPI’s)

• Basic familiarity with SQL and/or Excel, familiarity with pivot tables preferred

• Qwaya, AdEspresso and DoubleClick, Compete and Hitwise;

 • Working knowledge of the affiliate marketing industry.


 • Impeccable organizational skills and attention to detail.


• Ability to multitask effectively and manage timelines;

• Comfortable dealing with unexpected situations and requests;

• Strong quantitative and analytical skills;

• International experience – highly recommended;

• Searching the Internet for images & content for the companies advertising pages;

• Develop effective as-sets utilizing split-test techniques;

• Must be able to handle non-traditional work hours;

• PHP & HTML coding experience a plus;

• Must be comfortable learning new skills;

• Must have a positive and outgoing attitude;

• Fluency in mathematical concepts relevant to media planning and purchasing;

• Ability to thrive working cross-functionally with internal and external stakeholders;

• Excellent project management skills;

Location:

We are seeking someone who will work full-time out of our new downtown San Francisco, CA office.

To apply:

Please send your resume, and a cover letter that explains your experience in any of the following:

 • Analytics (General and Specifically Google Analytics)


• Media Buying (Facebook Advertising, Native Advertising or other)

• Writing copy and choosing images that get people to click

• Campaigns you worked on in past

• How you optimize a campaign you created

• Management (Have you led a team?)