Director of Corporate Marketing

Responsibilities:

Reporting to the General Manager, you and your team will execute key initiatives and responsibilities, including:

• Develop & maintain effective marketing materials and work products including corporate/product/solution collateral, sales materials, decks, etc.

• Execute effective, consistent public relations and outreach campaigns leveraging various media, analyst, events and other channels to ensure Company is positioning itself as the leader in its markets

• Lead and manage effective industry event strategy; coordinate & communicate w/ key partners to garner leverage; monitor and measure success criteria, evaluate results and adjust tactics and strategies to optimize effectiveness/value

• Develop and communicate clear, effective messaging campaigns that build industry awareness and effectively position Company as an innovative market leader

• Continually enhance & optimize website and online presence; including social media and blogs to ensure content is comprehensive, current, accurate and easy to navigate/find

• Design, develop & execute effective lead generation campaigns; develop and measure metrics to evaluate and quantify results; use feedback to optimize campaigns for maximum impact

• Implement effective and ongoing SEO strategy; ensure search engine hits are consistently and prominently positioned (first page) for relevant key words and targeted search criteria

• Formulate plans and manage budgets to meet/exceed company expectations

• Design and implement efficient processes that consistently deliver exceptional results

The position is based in San Francisco and the team encompasses direct reports as well as external providers.

• 10+ years high tech B2B marketing experience

• Ad tech and mobile industry marketing experience is a must have

• Established track record of developing and executing successful marketing initiatives in the above key areas of responsibilities

• International experience

• Strong communication and presentation skills (verbal and written)

• Strong organizational and project management skills

• Demonstrated experience managing, motivating and growing teams, including cross-functional teams

• Experience with Salesforce.com and marketing automation systems required

• BA/BS degree or higher, preferably in Marketing or Communications field