Category Development Marketer

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Job Description:

Role Overview

Looking for a Category Development Marketer with a strong consumer insight orientation and deep understanding of distribution channels. This role will focus on managing the entire category portfolio, driving category growth through strategic marketing initiatives, to maximize category penetration and consumer relevance.

Key Responsibilities

Develop and implement category marketing strategies rooted in consumer behavior insights and market trends

Lead category planning and mix optimization to maximize sales and profitability through effective assortment, pricing, and promotional

Collaborate closely with supply chain, shopper marketing, and sales to ensure product availability, effective placement, and strong category presence across channels.

Analyze category performance, consumer trends, and competitive landscape to identify growth opportunities and formulate actionable marketing plans.

Drive category innovation and new product introductions with a consumer-centric approach to meet evolving needs and maximize distribution reach.

Work cross-functionally with sales and shopper marketing to ensure category strategies align with overall business goals and channel objectives.

Work closely with agency and consumer experience team to ensure product proposition and key messaging is communicated in an effective manner

Ensure portfolio health is maintained – responsible for pricing, gross margin, profitable mix.

Key Qualifications

MBA/PGDM with specialization in Marketing or equivalent.

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