- Lead the end-to-end brand strategy and execution for the brands in your portfolio, including managing the brand P&L, PPC paid advertising, promotions, listings, and content/SEO on Amazon and other channels
- Partner with the Purchase and Shipment team for inventory management and planning
- Build and execute the marketing and PPC ads plan for your brand, set the forecast, and manage the ongoing business end-to-end to drive topline sales and profit growth for your brand
- Lead strategy for Amazon search, conduct and oversee promotions, deals, and coupons, and optimize everyday and promotional pricing
- Work closely with Product R&D Team to launch new products to drive trial, household penetration, and build basket size
- Expand to new marketplace channels and new geographies for brands under portfolio
- Apply best in class content optimization strategies to help your brand stand out from the competition and improve conversion rates, this may include working with our creative or product team for area enhancements
- Acquire data from multiple and diverse sources when solving problems and seek to uncover the root causes of difficult problems, ability to perform business and marketing analysis to your portfolio for reporting (sales, sell thru, CTR, CPC, P&L, etc)
- Look to make sense of complex, high-quantity, and sometimes contradictory information to solve problems
- Follow through on commitments and make sure others do the same
- Act with a clear sense of ownership of all brands and products under the portfolio and take responsibility for decisions, actions, and failures
- Constantly find ways to improve processes for the most effective and efficient outcomes.
- Some traveling is required to our Hicksville, Long Island Office
- Bachelor’s or Master’s Degree in Business/Marketing/Supply Chain, etc
- 2-4 years of experience in marketing strategy and hands-on execution, with experience driving strategies and sales growth on Amazon
- Strong knowledge of both brand building and e-commerce fundamentals, with an understanding of how media fits into the broader strategy for driving page visits and conversions
- Ability to take pressure and ownership of your portfolio.
- Experience working in a role that balanced brand strategy and eCommerce skills, previous roles in media buying or brand strategy at eCommerce-focused agencies, or from personally having built and grown your own small or medium sized brand on Amazon
- Comfort with ambiguity and building and designing new brand management and marketing processes to scale as we grow the business and the company
- Results-driven and ability to think outside of the box for continuous improvements
- Has a track record of exceeding goals successfully
Additional Information
Job Type: Full-Time
Work Location: Hicksville, NY; New York, NY
**We offer CPT, OPT, H1B Sponsorship for International Applicants (US Only)
All your information will be kept confidential according to EEO guidelines.
