Influencer Manager

Agency:

McCann

Job Function:

Media

Job Subfunction:

Social Media and Influencer Marketing

Job Description:

Influencer Manager

London (Hybrid Working)
Are you immersed in the dynamic world of Talent + Influencer Marketing? Do you have your finger on the pulse of the latest TikTok trends, and can you turn cultural insight into standout creator campaigns? If so, we want you to be our next Influencer Manager at McCann Content Studios!
About us:

McCann Content Studios is the social and influencer arm of the world-leading advertising agency McCann. McCann Content Studios is a global centre for social and creator capabilities. Aiming to simplify the process for clients working on social and creator-led campaigns, McCann Content Studios offers creative services, audience development, creator partnerships and performance measurement, combining full-service social and creator strategy and execution into a single entity. This role is within the Influencer arm of McCann Content Studios, where the team are culturally curious and innovative, delivering global influencer-focused marketing solutions at scale.

We are on a mission to create work which drives purpose, passion and results, building communities through influence.

The role and purpose:

The Influencer Manager role sits within our London team, based at 135 Bishopsgate, Liverpool Street, and will involve leading a variety of exciting projects. We are looking for a proactive, solutions-focused team member with a consistent track record of delivering excellent influencer work, building trusted client relationships and adding value across the services we offer.

We are looking for someone who has their finger on the pulse of trends and culture, always knowing what the latest craze on TikTok is, who is hot right now and how to translate that knowledge into relevant, effective work for our clients.

This role will take ownership and accountability for multiple projects, working closely with clients, creators and internal teams from initial briefing through to execution. You will bring strong client-service skills, meticulous attention to detail, commercial awareness and the ability to manage competing priorities while consistently over-delivering on client expectations.

At McCann Content Studios, the team work from the office three days a week, and therefore this will also be a requirement for the Influencer Manager.

Key duties and responsibilities:

• Working with the wider team to execute best-in-class influencer marketing campaigns for various brands simultaneously
• Utilising your creativity and understanding of current trends to deliver innovative creator activations for our clients
• Adhering to best practices around campaign delivery, using influencer marketing tools alongside championing the implementation of new tools and processes
• Performing competitive analysis, industry research, assessment of best
• Showcasing inherent contractual understanding – ability to draft, negotiate and execute robust influencer agreements, ensuring templates are up to date with the ever-evolving nature of the industry
• Using an existing network of contacts / relationships and industry knowledge to build and fast-track opportunities
• Keeping abreast of current projects in development; collaborating with the wider team to brainstorm and create new opportunities
• Displaying best-in-class activation and project management skills
• Taking ownership and accountability for work and projects
• Providing support and mentorship to junior members of the team, ensuring effective communication and collaboration
• Demonstrating high levels of commerciality and applying a keen understanding of the broader marketing environment

A bit about you

• A natural client services person, approachable and very personable with a can-do attitude
• Highly organised and process driven with strong time management and the ability to multitask and manage simultaneous projects, changing priorities when needed
• Thorough approach to solving problems and ability to mediate with a work ethic that embodies “how can we make this happen”
• A social media whizz with an ever growing understanding of platforms and trends
• Detailed knowledge of data collation and influencer analytics
• Knowledge & experience in the implementation and optimisation of paid social campaigns – experience in Instagram, Facebook Business Manager, Twitter Ads, LinkedIn and Snapchat
• Ability to conduct competitor analyses to understand how our clients’ competitors leverage influencers and identify any gaps or opportunities for our clients
• Advanced proficiency with digital analytics and social tools, as well as Excel, Power Point and Creator IQ
• Adept in campaign tracking and utilisation of research tools and can adeptly synthesise insights from data, using insights and identified trends to inform future strategies and overall best practice approach
• A natural curiosity to be always learning our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work
• Highly adaptive to changing client and team/business needs.

A bit about perks of the job:

As well as the more standard benefits of holiday, pension, private medical insurance, life assurance and group income protection we offer:

• Three ‘Collective Disconnect’ days throughout the year where we switch off collectively
• Your birthday off – because who wants to work on their birthday?
• Lots of tools to help us grow from our internal L&D platform ONWARD to LinkedIn Learning, as well as external opportunities with NABS, WACL and the IPA, amongst others
• On demand 1:1 mental health and coaching support through MyndUp
• Subsidised on-site massages, haircuts and manicures as well as cuddles from furry friends (we're a dog friendly office)
• Free onsite breakfast, snacks and drinks, subsidised cafe and regular ‘Lounge Nights’ in the rooftop social space
• Subsidised private medical cover at all levels
• A Cycle to Work scheme and facilities including showers and hair styling appliances
• Weekly yoga sessions and discounted gym memberships
• Discounts with partners such as Eataly, Merlin and cinemas as well as access to independent financial advice

McCann is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

McCann is proud to be a Disability Confident employer and will guarantee an interview to any candidate who meets the minimum requirements. Please let us know (via [email protected]) should you require any additional assistance or support during the process, to enable you to perform your best.





To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/