Senior Strategist

Agency:

TBWA

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

frank. Senior Strategist 

the role in brief. 

frank is built on a simple idea: the work is better when the people behind it are close to it, honest

Senior Strategists are the strategic engine on their brands. They lead projects end-to-end, translating business challenges into clear strategic direction and inspiring briefs that unlock the complexity of a business challenge and turns it into clarity - clarity that inspires creatives, builds client confidence, and drives brands forward. You don't just advise. You own the strategy end-to-end on your projects. You diagnose what's really happening with a brand, you draw out hidden insights, and you translate all of that into briefs so clear and compelling that great creative work becomes inevitable.

You're tuned in to culture - the shifts, the signals, the emerging opportunities that others haven't spotted yet. You partner with creatives as an equal, pushing their thinking and defending their ideas. You share your POV with clients with conviction and authority.

This is where you learn what strategic clarity really means, and how it moves brands. Own that, and everything else follows.

your focus.

You own the strategic thinking across Unilever global brands or FMCG (Homecare), bringing together deep understanding of the business, the consumers, the competitive landscape and the cultural shifts shaping growth. You know your clients and markets inside out, identifying challenges and opportunities that others miss and translating them into strategic direction that feels inevitable, not obvious.

You're trusted to connect brand ambitions with real consumer insight, helping shape work that is both creatively powerful and commercially effective. You bring clarity to complexity, influence stakeholders with confidence and help teams make better decisions through your strategic thinking.

You're also learning at a higher level. Learning how trends evolve across categories and markets, how to strengthen your own strategic voice and how to champion great work so it gets made.

the frank way.

• Be curious. Stay plugged into culture, trends, and emerging platforms. Look for new opportunities where the brand can authentically play. Your curiosity is what unlocks new angles.

• Create clarity. Simplify complexity. Every insight, every brief, every piece of strategic thinking should cut through the noise. Clarity is what unlocks great work.

• Own your POV. You're not here to present options. You're here to have an opinion, to stand behind thinking, and to lead with confidence. Be the strategic voice in the room

• Collaborate fiercely. Strategy doesn't happen in isolation. You're a creative partner to the teams you work with, not a gatekeeper. Push their thinking, hear theirs, and fight for ideas you believe in.

• Stay true. If something isn't right, say so. Strategic integrity matters.

what you're responsible for.

Strategic Thinking & Cultural Insight

• Diagnose brand, business and consumer challenges and translate them into clear, compelling strategic direction that gives teams confidence on where to go and why.
• Develop sharp insights and persuasive narratives from research, data and cultural signals, turning complexity into thinking that is actionable, inspiring and easy to rally around.
• Stay always-on for culture, understanding how ideas travel through social platforms, creators, communities and emerging cultural moments, and spotting opportunities others might miss.
• Bring a culture-first mindset to communications planning, helping shape ideas that work across channels and connect with people in relevant, meaningful ways.
• Stay curious about new ways of working, using modern research approaches, AI tools and emerging methodologies to strengthen strategic thinking and uncover richer insight.

Creative Partnership

• Write clear, inspiring briefs that unlock great creative work rather than constrain it, giving teams the freedom and focus to do their best thinking.
• Work as a true partner to creative teams, helping shape ideas through development and providing strategic guidance that makes the work stronger.
• Understand what great creative work looks like and confidently articulate what's working, what's not and where the opportunity lies.
• Be a strong strategic voice in the creative process, championing ambitious thinking and fighting for ideas that have the potential to make a bigger impact.

Client Leadership

• Build trusted relationships with clients, becoming a valued strategic partner who brings clarity, perspective and confidence to conversations.
• Translate client challenges into focused strategic direction, helping teams navigate ambiguity and align around the right opportunity.
• Present and defend thinking with confidence, influencing stakeholders and leading projects with authority from brief through to delivery.

Additional Strengths

• Experience developing social-first or creator-led campaigns that are designed for how people engage with content today.
• Experience shaping culturally relevant ideas, partnerships or activations that help brands earn a place in culture.
• Experience developing effectiveness stories, measurement frameworks or award case studies that clearly demonstrate impact.
• Fluency with AI and modern research tools, knowing when they add value and how to use them to strengthen strategic output.
• Experience working on large-scale, global or FMCG brands, with an understanding of how to balance consistency, complexity and local market relevance.

What we’re looking for.

• Someone who can own strategy from brief to delivery, leading projects with confidence and ensuring the work stays strategically strong at every stage.

• Someone who can take market, consumer and business challenges and translate them into clear direction that inspires action and creates momentum.

• Someone who can develop sharp insights and write compelling briefs that unlock strong creative thinking and better solutions.

• Someone who enjoys working closely with clients and creative teams, building trusted partnerships and helping bring the best ideas to life.

• Someone who is comfortable leading research and strategic analysis, knowing how to uncover the insights that matter and turn them into opportunities for brands.

• Someone who is proactive in spotting opportunities others might miss, identifying new ways for brands to grow, show up in culture and create impact.

• Someone who contributes beyond their own projects, helping shape the wider strategic thinking across the business and raising the standard of work around them.

frank. The kind of people you actually call by their name.

What we offer:

• Working on one of the world’s biggest FMCG food brands, present in over 90 markets, and be part of its success story as it moves to its next chapter.
• Working as part of a high performing, ambitious and supportive team, committed to world class creative work.
• Global market and strategic experience at a high level
• Ongoing learning and career development.
• Competitive salary and benefits package.





Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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