Manager, Trade Marketing

Manager, Trade Marketing

JOB SUMMARY

The Trade Marketing Manager is responsible for developing and executing in-store and in-mall activation strategies and ensuring the seamless implementation of trade marketing cascades across store operations. This role involves coordinating with various departments to ensure the successful implementation of marketing campaigns and promotions. The Manager will analyze market trends, customer insights, and sales data to develop effective trade marketing plans that align with the company's overall business objectives.

JOB ROLES

1. Trade Marketing Strategy:
• Develop and implement local trade marketing strategies to drive brand visibility and sales growth.
• Collaborate with sales and marketing teams to align trade marketing activities with overall business goals.
• Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities for improvement.
• Conduct regular market analysis to understand customer needs, preferences, and behaviors.
• Use data-driven insights to align trade marketing strategies and decisions.
• Monitor and report on market trends and competitor activities.

2. Campaign Management:
• Plan, execute, and evaluate trade marketing campaigns and promotions.
• Coordinate with internal teams and external partners to ensure timely and effective campaign execution.
• Track and report on campaign performance, providing insights and recommendations for future initiatives.
• Design and implement systems to measure the success of trade promotions, focusing on sales uplift, customer acquisition, and brand visibility. (Promo effectiveness)
• Continuously optimize trade marketing investments to maximize ROI.

3. In-store and In-mall Activations:
• Develop and manage a calendar of activations, including product launches, promotional campaigns, and brand showcases, to drive customer engagement and sales.
• Partner with malls and retail stores to secure premium spaces and ensure effective execution of activations

4. Operations and Trade Marketing Cascades:
• Work with assigned Store Operations leadership/management team and Marketing team to develop marketing ideation and strategic local marketing plans to improve store sales.
• Collaborate with cross-functional teams to communicate and execute trade marketing plans efficiently across stores.
• Ensure on-ground teams are equipped with necessary materials, tools, and training to support promotions and activations.