We're looking for a dynamic, revenue-driven Director – Affinity Partnerships to lead ekincare's push across BFSI, insurance, fintech, and consumer ecosystems. This is a strategic, high-visibility role: full ownership of the affinity partnership lifecycle, from identifying and structuring deals to launching programs and scaling recurring revenue — backed by ekincare's health-tech platform. Position Director – Affinity Partnerships Location Mumbai / Bangalore Reporting to Head of Partnerships Function Affinity Partnerships / Strategic Alliances About the Role Drive affinity-led growth by building strategic partnerships with insurers, banks, NBFCs, fintechs, consumer brands, marketplaces, membership organizations, and loyalty platforms. Own the complete partnership lifecycle — from opportunity identification and commercial structuring to program launch, adoption, and revenue scale-up. Act as the bridge between partner organizations and internal stakeholders to ensure seamless execution. Lead the development of embedded healthcare and wellness propositions — OPD benefits, preventive healthcare programs, wellness subscriptions, teleconsultation offerings — that strengthen partner value propositions while generating recurring revenue for ekincare. Requirements What You'll Do
- Lead ekincare's Affinity Partnerships function and drive partnership-led business growth
- Identify, evaluate, negotiate, and close strategic partnerships across BFSI, insurance, fintech, consumer, loyalty, and membership ecosystems
- Develop and launch bundled healthcare and wellness offerings including OPD, preventive care, wellness programs, and subscriptions
- Own end-to-end deal structuring — commercial negotiations, partnership agreements, pricing, and revenue-sharing frameworks
- Drive recurring revenue growth through partner acquisition, renewals, account expansion, upselling, and wallet-share growth
- Build and maintain executive-level relationships with key partners and internal stakeholders
- Manage partner onboarding end-to-end — including licensing/compliance requirements, system integration, and operational readiness
- Collaborate cross-functionally with Product, Marketing, Operations, Finance, Legal, and Customer Success to ensure successful execution
- Monitor partnership performance, revenue contribution, adoption metrics, and overall business impact
- Represent ekincare at industry events, conferences, and partner forums
- Own quarterly revenue, partnership, and growth objectives defined under organizational OKRs What We're Looking For
- MBA / PGDM (Marketing, Finance, or Sales) or equivalent practical experience
- 9–12 years specifically in Affinity Partnerships / Affinity Business — within BFSI, Insurance, Insurtech, or Fintech ecosystems; candidates from a pure generalist Strategic Alliances or BD background without direct affinity partnership ownership will not be considered
- Demonstrated ownership of an affinity book of business — sourcing, structuring, and scaling embedded/co-branded product partnerships with banks, NBFCs, fintechs, e-commerce, and consumer brands, with clear premium/revenue attribution
- Hands-on experience with corporate agent licensing, partner on-boarding (online/system-integration and offline/traditional channels), and compliance-led partnership structures
- Strong commercial acumen — experience in deal structuring, contract negotiation, and revenue-sharing models
- Ability to engage and influence CXO-level stakeholders across partner and internal organizations
- Experience managing large, multi-stakeholder key accounts end-to-end, including collections/portfolio health where applicable
- Prior exposure to health insurance, embedded health benefits, or health-tech partnerships is a strong plus
- Team leadership or mentoring experience preferred; comfortable building a function from the ground up
- Excellent communication, analytical, negotiation, and problem-solving skills Benefits
- Be part of a high-growth, Series B-funded startup with patented technology
- Work at the forefront of health-tech innovation, trusted by 1000+ companies
- Flat hierarchy, fast-fail-fast-learn culture
- Attractive compensation with performance-based incentives and ESOPs
- 360-degree appraisal process and direct exposure to top management
- Comprehensive medical benefits, plus fitness perks (Gym, Yoga, Zumba, and more)
