Sr. Manager - Sports Marketing Brand Strategy

What Will You Be Doing? 

• Responsible for developing the year-long, seasonal, and weekly sports marketing calendar, leading work sessions with creative partners, and presenting plans to cross-functional teams and leadership. 

• Lead the day-to-day development and execution of all sports marketing partnerships, including athlete, league, and event collaborations. 

• Build and maintain strong relationships with internal and external peers and partners to align partnership goals and maximize impact. 

• Manage end-to-end activation plans for sports partnerships—briefing, creative development, timelines, budget oversight, execution and performance tracking. 

• Collaborate with internal Talent, PR, Social, and Creative teams to bring sports partnerships to life across all channels. 

• Partner closely with the Brand Strategy team to maintain a deep understanding of the product and campaign calendar, ensuring sports marketing initiatives are seamlessly integrated into the broader brand narrative and deliver a cohesive customer experience.

• Manage external agency partners in strategy and execution of campaigns and events. 

• Connect with regional marketing leads to ensure they have the tools and plans necessary to adapt to their markets and incorporate regional needs into planning processes.

• Track the success of regional marketing efforts within key markets to ensure global implementation of key learnings. 

• Oversee one direct report (Events Specialist), ensuring flawless execution of all sports-related events and appearances. 

• Monitor and analyze performance, ensure KPIs are met/exceeded, and provide insights and recommendations for future initiatives. 

• Stay ahead of fashion & sport industry trends, identifying new opportunities and partners that align with brand objectives. Works to develop new and unique ways to authentically get in front of core demographic. 

• Understands and constantly re-evaluates the customer mindset and regional brand needs to solidify brand relevancy and build effective campaigns that put customers at the center. 

• Deeply understands brand and merchant priorities, and can translate those into business-driven, customer-centric marketing campaigns. 

• Responsible for engaging in and leading brand partnership conversations as appropriate. 

• Continually evaluates processes and ways to find efficiency. 

• Key performance measurements: delivers positive brand health measures, creates global marketing alignment, can pull actionable insights out of research and information, showcases strong cross-functional partnership, has presence and can command a room, has strong presentation skills, is a champion for the greater team and brand. 

• Key partners: Marketing Channel Strategists, Marketing Operations, Marketing Creative, Merchandising, Data & Analytics, Research & Insights, Global Promotions, Visual Merchandising, Legal, Corporate Philanthropy, Diversity and Inclusion, Corporate Communications.

• Bachelor’s degree in Marketing, Communications, Fashion Merchandising, or a related field, or related experience.

• 7+ years of experience in Marketing Brand Strategy.

• Deep passion for fashion, style, and consumer culture, with a strong understanding of the trends, brands, and cultural moments shaping the industry.

• A passion for sports and understanding of the sports media landscape. 

• Exceptional executive presence and communication skills, with the ability to confidently engage, influence, and present recommendations to senior leadership.

• Proven experience managing partnerships and working with talent representation. 

• Strong project management skills with the ability to juggle multiple high-profile campaigns simultaneously. 

• Strong inter-departmental coordination skills.

• High attention to detail, organization, and time management.

• Experience in a fast paced, multi-channel retail environment is a preferred. 

• Global perspective and international experience a plus. 

• Analytical and highly motivated, with the ability to thrive in a fluid and demanding environment 

• Strong conceptual analytical skills. 

• Supervisory experience preferred.