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    AB

    ABInBev

    Beverages

    Global Communications Insights Manager

    New York, United StatesOn-SiteFull-timePosted 2mo ago
    All ABInBev jobs

    Job description

    About us

    AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

    About AB InBev Growth Group

    Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

    In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

    We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

    ABOUT THE ROLE

    The Global Communications Insights Manager plays a critical role within our in-house agency, draftLine, connecting media intelligence, social listening, cultural insights, and reputation measurement to deliver actionable business intelligence for Communications and Marketing teams. The position is responsible for establishing global measurement frameworks and reporting standards that enable a consistent understanding of media and social performance, public perception, reputation, and emerging trends for our Consumer and Corporate Brands. By integrating earned media analysis, social conversation, sentiment, and public opinion signals, this role will provide a holistic view of communications effectiveness and audience response. Through governance, standardization, and capability development, the role will help scale best practices across markets, ensuring a consistent and data-driven approach to communications intelligence globally.

    Key Accountabilities of Position:

    • Communications & Social Measurement Framework: Define and govern global methodologies, KPIs, and reporting standards for measuring media performance, social conversation, sentiment, reputation, and public opinion across brands, categories, and markets.
    • Communications & Social Intelligence & Monitoring: Monitor and analyze traditional and earned media coverage, social conversation, sentiment, and key narratives for our Consumer and Corporate Brands, and Category, identifying shifts in audience perception and public discourse.
    • Integrated Reporting & Insights: Translate media intelligence, social listening, and public opinion data into actionable insights, reporting, and strategic recommendations that inform Communications and Marketing teams.
    • Cultural Trends: Monitor the evolving media, social, and cultural landscape to identify emerging trends, opportunities, and potential reputation risks.
    • Global Reporting Governance & Benchmarking: Drive consistency in global measurement and reporting while establishing relevant internal, category, and competitive benchmarks.
    • Tools & Measurement Optimization: Optimize media monitoring, analytics, and public opinion tools, identifying opportunities to improve methodologies, automation, and reporting efficiency.
    • Cross-Functional Collaboration: Partner with Communications, Marketing, Insights, Brand teams, and external partners to connect intelligence with business priorities.

    REQUIRED SKILLS

    Level of Education: Bachelor’s degree in marketing, communications, data analytics, or related field

    Technical:

    • Proficiency with media intelligence, social listening, and communications measurement platforms (i.e. Cision, Brandwatch, TalkWalker, Meltwater)
    • Experience analyzing earned media and social data sources to assess communications performance and reputation
    • Strong understanding of communications and social media measurement, sentiment analysis, media impact, and narrative tracking
    • Strong data interpretation and visualization skills
    • Experience with Communications, Corporate Affairs, PR, Social Intelligence, or Insights functions

    Soft:

    • Strong analytical and critical-thinking abilities
    • Strong storytelling and presentation skills with C-Suite level stakeholders
    • Deep fluency in today’s culture and shifting media behaviors
    • Ability to communicate data-driven insights
    • Curiosity and adaptability to navigate fast-evolving digital landscape
    • Collaborative mindset with ability to work across functions

    Experience in communications analytics, media intelligence, social listening, digital analytics, reputation measurement, or related roles within marketing or agency environment

    Work Location: New York, NY (onsite)

    What We Offer

    Salary: $165.000 - $185.000 + Bonus

    • Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business
    • Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
    • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next

    Job details are sourced from the employer's original posting.

    Open job posting
    AB

    About the company

    ABInBev

    Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. Our diverse portfolio of well over 400 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Lite, Hoegaarden, and Leffe; and local champions such as Aguila, Bud Light, Jupiler, Klinskoye, Modelo Especial, Quilmes, Skol, and Victoria. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 200,000 employees based in more than 50 countries worldwide.

    View all ABInBev jobs
    Industry
    Beverages
    Open roles
    60

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