About us
AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.
About AB InBev Growth Group
Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.
In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.
We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.
ABOUT THE ROLE
The Global Influencer Lead is responsible for building, scaling, and continuously evolving AB InBev’s influencer marketing capabilities across governance, technology, measurement, enablement, and market adoption. This role ensures our global marketing teams have access to the tools, standards, frameworks, and training required to execute influencer/creator marketing initiatives responsibly, effectively, and at scale. As part of the in-house agency team, draftLine, the role serves as AB InBev’s subject matter expert on the influencer economy, maintaining a deep understanding of the evolving landscape, emerging platforms, cultural trends, consumer behaviors, and industry best practices. The Lead continuously monitors shifts across the creator ecosystem and translate industry developments into actionable recommendations that inform future capabilities, partnerships, and ways of working. Working closely with Brand, Legal, Compliance, Martech, Analytics, Communications, and local market teams, the Lead helps ensure AB InBev remains culturally relevant and positioned at the forefront of influencer marketing.
Priorities
SKILLS
Technical
Leadership
PREFERRED EXPERIENCE
Work Location: New York, NY (onsite)
What We Offer
Salary: $165.000 - $185.000 + Bonus
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. Our diverse portfolio of well over 400 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Lite, Hoegaarden, and Leffe; and local champions such as Aguila, Bud Light, Jupiler, Klinskoye, Modelo Especial, Quilmes, Skol, and Victoria. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 200,000 employees based in more than 50 countries worldwide.