Leads regional performance of the Premium brands across Europe & North Africa. Oversees budget and deployment of Premium brand strategies across ENA. Effectively collaborates with Global brand leaders, ENA Full Funnel Marketing, & Publicis. Represents Premium brand strategies & initiatives to key owners in alignment with Go to Market, D&TS, and Development teams to drive compliance and performance.
·Define and lead Premium brands ambitions that align with Global brand positioning and regional performance targets.
·Lead regional Premium brands marketing investment in campaigns in collaboration with Global brands, ENA Full Funnel Marketing team, and Publicis designed to drive regional performance targets
·Engage regional Development and Design leaders to align on regional expansion strategies and investment opportunities
·Act as Subject Matter Expert on Premium brands strategies to key regional owners, investors, and at industry events
·Manage budget investments in regional brand campaigns to optimize ROI and performance vs brand ambitions and financial targets
·Coordinate deployment of brand initiatives across ENA aligning internal & external stakeholders. Feed back on concept design, costs, coordinate regional pilots, prepare owner value proposition & proof points.
·Track brand performance vs ambitions and regional compset, proactively flagging performance issues to be addressed
·Ensure owner value proposition for Premium brands are clearly defined and articulated
·Lead a Brand Manager who will support the Sr Director with all of the above activities
·Collaborate closely across Global & ENA teams to ensure we operate with a One Team mindset
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•Business degree, MBA preferred
•Experience in Hospitality / Travel Marketing
•Experience working with both managed and franchise hotels
•Strong analytical, strategic, and financial acumen.
•Excellent communication and presentation skills
•Fluent in English and French.
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Informations diverses sur le poste :
Société : Accor SMI
Lieu de travail : Issy les Moulineaux
Statut : Cadre
Type de contrat : CDI
Durée du travail : Contrat Forfait Jours
Date prévisionnelle d'embauche : 07/2026
Autres avantages : Tickets restaurant, prise en charge à hauteur de 75% de l’abonnement Navigo
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations. With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality. Become a Heartist® and let your heart guide you into a world full of joy and passion. #WeAreHeartists To discover the life that awaits you at  https://careers.accor.com/