Manager, Tours and Events Marketing

We produce 15 consumer tours and events each year across our portfolio of brands in homebuilding, woodworking, gardening, and sewing. From garden tours and maker workshops to homebuilding expos, these events bring our highly engaged audiences together in meaningful ways — and represent a growing consumer revenue opportunity for our brands.

As Manager of Tours & Events Marketing, you will be responsible for driving consumer demand and ticket sales across our portfolio of events and tours. You will develop and execute marketing campaigns that turn awareness into registrations, with a particular focus on email marketing, audience outreach, promotional campaigns, and hitting ticket and revenue goals.

This is a hands-on, results-oriented marketing role for someone who enjoys owning a number, moving quickly, and figuring out what it takes to get an event from “we need more registrations” to “we hit our goal.” You’ll manage campaigns across multiple events at different stages of their sales cycles, identify opportunities to increase conversion, and proactively develop new ways to reach prospective attendees.

Event production, logistics, and vendor management sit with a separate team — this role is squarely focused on marketing, audience growth, ticket sales, and revenue.