Lead the strategy, development and execution of best-in-class professional product training, sales development and medical education programs that strengthen Advita's commercial readiness, advance surgeon proficiency and product adoption, and drive growth across Shoulder, Foot and Ankle, and Advanced Surgical Technologies (AST) product lines.
Professional Training
- Serve as an expert in Advita’s Extremities product lines and clinical procedures to be able to articulate and demonstrate these concepts to Advita’s employees, field sales organization and healthcare professionals.
- Teach the safe and effective use of Advita’s products and services.
- Develop and lead a comprehensive commercial training strategy across Extremities.
- Own onboarding and role-based training for new and existing internal team members and external sales agents.
- Develop product, clinical, procedural and competitive training programs aligned with business priorities.
- Partner with Marketing, Commercial leadership as well as the Field Sales Organization leaders to identify capability gaps and translate them into targeted training programs.
- Support new product launches with comprehensive training and field readiness plans.
- Establish consistent training standards, curriculum and certification requirements across the commercial organization.
- Develop scalable training resources, including live, virtual, digital and on-demand learning.
- Measure training effectiveness and commercial readiness through defined KPIs and competency assessments.
Medical Education
- Develop and execute a global medical education strategy across the Extremities business.
- Partner with Marketing, Commercial and Events to develop an educational strategy for surgeon courses, cadaver labs, fellows programs, roadshows, workshops and other clinical education experiences
- Partner with surgeon faculty and internal clinical experts to develop high-quality, clinically relevant educational content.
- Ensure educational programs progress appropriately from foundational knowledge to advanced procedural proficiency.
- Develop faculty strategy, including faculty identification, development and engagement by partnering with Marketing and Surgeon Relations.
- Partner with Meetings & Events to ensure seamless execution of education programs while maintaining ownership of educational objectives, curriculum and learner experience.
- Expand digital and on-demand education to increase reach and scalability.
- Establish processes to evaluate educational impact on knowledge, confidence, procedural proficiency and product adoption.
Learning & Competency
- Build a comprehensive learning architecture across professional training and medical education.
- Establish competency frameworks for new and existing internal team members and external sales agents.
- Develop structured learning pathways by role, experience level, product and procedure.
- Implement assessment and certification mechanisms to validate knowledge and competency.
- Partner with HR and Quality to identify and implement a learning management system and digital education infrastructure.
- Create dashboards and metrics to monitor participation, completion, knowledge gain, competency and program effectiveness.
- Continuously assess learner needs and use data, field feedback and customer insights to improve programs.
- Develop a sustainable "train-the-trainer" model to expand educational reach and consistency within each agency.
Cross-Functional Leadership
- Partner with Product Management and E&D to translate product strategy and clinical value propositions into effective educational content.
- Partner with Commercial leadership to align education and training priorities with business strategy and growth objectives
- Partner with Meetings & Events to coordinate logistics and delivery of educational programs.
- Partner with Clinical and E&D to ensure scientific and clinical accuracy, including translating scientific publications and clinical evidence into clear, practical education that helps inform the field sales organization and health care professionals.
- Collaborate with surgeon faculty and external experts to ensure educational programs reflect current clinical practice and unmet needs.
- Establish governance and prioritization processes to align education investments with business priorities.
Education:
- Bachelor's degree in business, marketing, healthcare, or a related field, or an equivalent combination of education and relevant experience. Master’s degree preferred
Experience:
- Minimum 12 years in related industry experience
- Licensed clinical experience as a Registered Nurse (RN), Physician Assistant (PA), or Medical Doctor (MD) preferred.
Functional/Technical Knowledge, Skills and Abilities Required:
- Strategic and analytic mindset with ability to evaluate, develop and execute
- Proven track record of leading and influencing global teams
- Strong understanding of orthopedic industry
- Knowledge of global orthopedic market
- Ability to interact and build lasting relationships with surgeons and sales personnel in a fast-paced, execution-focused culture
- Ability to effectively communicate and present to all levels of internal and external organization
- Ability to travel 40-50% of time
