Affinity Solutions (Affinity) is the leading consumer purchase insights company. We provide a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 100 million consumers. Our proprietary AI technology, Comet™, transforms these purchase signals into actionable insights for business and marketing leaders to drive optimal outcomes and build lasting customer relationships. Visit www.affinitysolutions.com to discover how we’re shaping the future of consumer purchase insights.
About Your Role:
Affinity is seeking an Agency and Platform Revenue Development Rep (RDR), who will identify, validate, and qualify new meeting opportunities directly to agencies, brands, and media platforms. The successful candidate will bring previous experience in Ad Tech, Mar Tech, and Ad Measurement, as well as a proven track record of setting qualified meetings that convert to forecastable sales pipeline.
Your Responsibilities:
- Generate new outbound demand (e.g., meetings with identified buying personas) for the sales organization to pursue.
- Prospect predetermined list of agencies, brands, and platforms using a multichannel approach (phone outreach, voicemail, email, video, social media, LinkedIn messaging, etc.) to foster meaningful interactions and drive interest for new business conversations.
- Gather market feedback to inform roadmap priorities and identify partnership opportunities that expand distribution or data access.
- Qualify inbound marketing-generated demand leads against established criteria before passing an identified meeting opportunity to the sales channel rep.
- Provide accurate weekly forecasts on the volume of qualified demand generated and progress toward the established service-level agreement and performance metrics.
- Track and manage prospecting, qualification, and nurture activities in the company’s Salesforce automation (SFA) system.
- Comply with all demand management-related service-level agreements.
- Partner closely with Affinity’s sales, marketing, analytics, and product teams to scale learnings across accounts.
Your Qualifications:
- Bachelor’s degree preferred.
- One to five years of B2B revenue development experience with a strong track record against an established performance goal.
- Experience in Ad Tech, Mar Tech, Ad Measurement, and prospecting for complex offerings to enterprise-level direct brands, platforms, and/or media agencies with multiple stakeholders.
- Understanding of programmatic media, audience targeting, measurement, and clean room environments is a plus.
- Strong verbal and written communication skills, including demonstrated ability in active listening to assess a prospect’s needs, articulating a reasonable value proposition on every call, and asking open-ended questions to uncover key business challenges.
- Ability in using existing and emerging technology to monitor targeted accounts in verticals such as Retail, QSR, Financial Services, or Travel for new buying group members and identify trigger events for follow up.
- Experience using Salesforce, LinkedIn Sales Navigator, and ChatGPT/Gemini prompts for research.
Salary Range: $66,000 – $76,000
Office Hours: 9am - 5:30pm
Benefits:
Benefits for full-time employees of Affinity Solutions begin on the first of the month following your date of hire with a generous employer contribution for medical, dental, and vision. In addition to company paid holidays, wellness time off, other wellness benefits, and employee discounts, you will also get employer paid life insurance and have the option to enroll into an employer-matched 401K Plan. We strongly encourage work/life balance by providing unlimited vacation days, available starting 90 days from your hire date as a team member.
