Marketing Manager is responsible for developing and executing the assigned marketing plan for Poland in line with company strategy to deliver the objectives. This role reports into the Marketing Lead Poland and is based in local office, with regular travel within the responsible market and to HQ in Switzerland.
Job is located in our office in Wrocław, with 5-days in the office work mode.
- Translate and executes regional marketing plan to local expectations and needs to drive brand awareness, doctor sign up and growth within OPEX budget including:
o Strategy Planning as part of AOP
o Localize campaign materials
o Implementation of media Planning including Digital
o Local evidence development (publications, speakers)
o Local Congress + exhibitions
OPEX Budget Management
- Proactively represent the country and our customers providing insights and analytics for NPD and global strategy development;
- Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan;
- Build KOL network (speakers, key customers, institutions) to support execution of the plan;
- Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan.
- Identify and champion local growth opportunities in addition to the regional plan
- Key stakeholder in country leadership team to lead the country marketing plan;
- Development of country market insights and analytics to successfully execute country market plans;
- Translate and support of development of marketing campaigns to support product launches with regional brand managers (sales material, educational content, clinical support, online communication);
- Country Market analysis to support ROI expectations;
- Developing and maintaining relationships with country speakers, customers and universities;
- Cross functional coordination with Sales and finance teams to support business growth;
- Establishing close relationships with the global, regional and local marketing teams;
- Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral.
- Utilize digital communication platforms to deliver plan
- Bachelor degree or above, preferably in a marketing or business related field.
- Ideally at least 3 years of proven work experience in Brand Management at country level.
- Industry background in the medical device field, preferably with products that are sensitive to active consumer/patient demand.
- Excellent communication and presentation skills. Native Polish and fluent English
The final offer is determined based on the scope of the role, level of responsibility, experience, education, completed training, and key competencies of the candidate.
Align Technology, in addition to statutory benefits, provides a comprehensive set of perks designed to support employee comfort and professional development. Available benefits include, among others: private medical care through Luxmed, a Multisport card, private life insurance, a social fund, meal subsidies, and discounts on company products.
Information regarding compensation policies and salary ranges for this position can be found in the
Compensation Policy available under the
Corporate Disclaimers section of our careers site:
https://jobs.aligntech.com/corporate-disclaimersWe encourage all candidates to review this document before moving forward in the recruitment process.
