Develop and deliver the annual marketing plan aligned with AutoHub's strategy and commercial priorities.
Own brand positioning and integrated campaigns across collision repair, maintenance, car care, customization, vehicle conversion and EV services.
Manage the marketing budget, agencies, suppliers and campaign performance across AutoHub's national network.
Manage and continuously improve AutoHub’s website, ensuring its content, services and customer experience remain accurate, engaging and aligned with business and brand objectives.
Manage AutoHub’s social media channels, including content planning, publishing, community engagement and performance improvement, in line with brand and business objectives.
Support demand generation, partnership activation and corporate reputation through measurable marketing initiatives.
Work closely with Operations, Customer Experience, Digital, Finance, Procurement, Legal and ALJ Enterprises functions.
Coordinate with OEMs, insurers, technology partners, agencies, influencers, media and event suppliers.
Coordinate with sister companies at ALJ Motors, ALJUF and ALJCO.
Prepare clear briefs, presentations, announcements and performance reports for senior management and external partners.
Ensure advertised offers and service claims are accurate, approved and operationally achievable.
Use AI technologies in content generation (Copy, Images and Videos)
Identify customer, market and automotive trends and convert them into relevant campaigns and propositions.
Develop new approaches to content, lead generation, partnership marketing and local center activation.
Use customer, digital and campaign data to improve targeting, creative effectiveness and return on investment.
Continuously improve marketing processes, agency governance and performance reporting.
Qualifications & Requirements:
Marketing strategy, brand management, integrated campaigns, digital marketing, content, PR, events, partnerships, agency management, budgeting and performance analytics.
Bachelor's degree in Marketing, Communications, Business Administration or a related field.
Professional certification in digital marketing, brand management, project management or marketing analytics is preferred.
2-3 years of relevant marketing experience. Automotive, retail, services, hospitality or another multi-location consumer business is preferred.
Digital fluency. Strong Arabic and English communication; strategic planning; campaign and project management; commercial thinking; digital marketing and analytics; creative judgment; presentation; negotiation; stakeholder, agency and budget management; advanced AI Generative Tools and Microsoft Office skills.
Job details are sourced from the employer's original posting.
