Senior Marketing Manager, Growth & Deposit Solutions

Make growth personal for North Carolina.

At Allegacy Financial®, we believe growth is meaningful when it’s personal. Since 1967, we’ve built trusted relationships by helping people, businesses, and communities across North Carolina move forward with confidence. Today, we are a comprehensive financial partner offering personal, small business, commercial, and wealth management services—all connected by real relationships and local expertise.

We're looking for a strategic, results-driven marketer who is passionate about creating growth opportunities, uncovering insights, and bringing bold ideas to life. This is not a role for someone waiting to be told what to do. We're seeking a self-starter who sees opportunity, builds plans, influences stakeholders, and drives measurable business outcomes.

The Opportunity

As Senior Marketing Manager, Growth & Deposit Solutions, you will lead the development of marketing strategies and integrated campaigns that drive new member acquisition, deposit growth, and deeper engagement with Allegacy's consumer banking solutions.

You will serve as the strategic marketing partner to key business leaders across Product, Finance, Analytics, Retail Banking, and Marketing. By understanding member needs, market dynamics, portfolio performance, and business priorities, you will identify growth opportunities and translate them into marketing strategies that deliver results.

This role sits at the intersection of business strategy and marketing execution. You'll own the "what" and "why," while partnering closely with channel marketing and creative teams who help bring campaigns to life across digital, paid media, email, content, social, branch, and other channels.

What You'll Do

Growth Strategy & Business Partnership

• Develop annual and quarterly marketing strategies that support member acquisition, deposit growth, and consumer banking objectives.
• Partner with Product, Retail Banking, Finance, and Analytics leaders to identify growth opportunities, member needs, and portfolio priorities.
• Analyze business performance, competitive activity, market trends, and member behavior to inform strategic recommendations.
• Build business cases, growth plans, and campaign strategies that align marketing investments to organizational goals.
• Serve as the marketing lead for consumer deposit products and member growth initiatives.

Integrated Campaign Leadership

• Lead the development of integrated marketing campaigns from insight through execution.
• Create campaign briefs, positioning, audience strategies, messaging frameworks, and measurement plans.
• Collaborate with channel marketing teams responsible for campaign execution across paid media, email, web, social, content, branch, and member communications.
• Ensure campaigns deliver a consistent member experience across all touchpoints.
• Optimize campaigns based on performance data and evolving business priorities.

Insights & Performance Management

• Establish KPIs and success metrics tied to acquisition, deposits, engagement, and member growth.
• Partner with analytics teams to evaluate campaign effectiveness and identify optimization opportunities.
• Translate complex data into actionable business recommendations.
• Communicate performance, insights, and strategic recommendations to executive and cross-functional stakeholders.

Cross-Functional Leadership

• Build strong partnerships across Marketing, Retail Banking, Product Management, Finance, Analytics, Digital, and Operations.
• Influence decisions and priorities through insight, collaboration, and strategic thinking.
• Help shape the marketing roadmap by identifying emerging opportunities and member needs.
• Act as a trusted advisor and growth partner to internal stakeholders.