Launch and scale new music games/apps profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)
WHAT YOU WILL DO
- Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
- Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
- Work closely with Creative teams to provide UA insights to improve product marketability
- Work closely with global vendors/ ad networks to optimize campaigns
- Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories
QUALIFICATIONS
- 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
- Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
- In-app marketing experience for driving deeper conversions
- Data analysis, Strategic & Tactical planning, Problem solving
- Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
- Good communication (English writing and speaking skills)
- Possess a creative mindset and an instinct for identifying trends.
- Customer-oriented, Innovative, Emotional intelligence
- Hunger and humble for learning, sharing, teamwork and self-development
- Resilient and adaptable under changes and uncertainties
- WILL BE A PLUS
- You love music and music-related products
- Love to interact with mobile music games/ apps
- Prior experience in gaming industry
- Being comfortable with data and turning multiple sources of data into insights
- Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
- Fanatic learner: proactive learning and sharing knowledge
How To Apply?
