Program Mgr, Deals & Promos, Deals & Promos

This role owns the end-to-end coordination of Seasonal Events, Major Deal Events (MDEs), and the Fee Reduction program for the 3P Marketplace — the highest-ROI investment lever in the 3P Promotions portfolio (~65% of total Deals investment budget). The Program Manager drives event execution from planning through post-event analysis, runs cross-functional governance with Sales, Finance, FBA, Marketing, and Operations, and manages the Fee Reduction budget across BAU and event-specific allocations.

The role

serves as the single point of contact for 3P Sales Programs on deal negotiation and activation tooling — bridging platforms such as DOT, Seller Central, PCX, FRED, Fusion, and CoFund — and drives enablement across 90+ Account Managers and 18+ Team Leads. The ideal candidate combines strong program management and stakeholder communication at all levels with a data-driven mindset, leveraging analytics and AI-powered tools to optimize fee allocation, report on key metrics (OPS, deal activation rates, Fee Reduction ROI, ICLPC) for WBR/MBR reviews, and build scalable mechanisms that reduce manual work and improve team efficiency.
Key job responsibilities
- Own the end-to-end coordination of Seasonal Events and MDEs for the 3P Marketplace — from pre-event planning and deal readiness through live execution and post-event analysis.
- Lead event stand-up governance, running cadenced cross-functional check-ins to align Sales, Finance, FBA, External Fulfillment, Marketing, and Operations on timelines, batch schedules, and issue escalation.
- Communicate and align with stakeholders at all levels during event preparation and execution, ensuring visibility and timely decision-making.
- Drive post-event reporting and retrospectives, consolidating performance results and surfacing actionable insights to inform future event strategy.
- Own the Fee Reduction program end-to-end — the highest-ROI investment lever in the 3P Promotions portfolio (~65% of total Deals investment budget).
- Manage the Fee Reduction investment budget across BAU (weekly mechanisms, CoFund) and event-specific allocations, coordinating business approvals with Finance and senior leadership.
- Serve as the interface between the Sales team and the operational pipeline — receiving deal batches, validating submissions, and ensuring alignment with approved budgets and event timelines.
- Enforce deadlines and process rigor for batch submissions, track batch lifecycle, and troubleshoot upload/activation issues.
- Act as the single point of contact (POC) ensuring all 3P Sales Programs have full visibility into existing tools and processes for deal negotiation and activation.
- Develop and maintain documentation, training materials, and enablement sessions to drive tool adoption and process consistency across 90+ Account Managers and 18+ Team Leads.
- Identify gaps, pain points, and automation opportunities in deal negotiation workflows and partner with Product teams to drive improvements.
- Leverage data analytics and AI-powered tools (e.g., FRED) to optimize fee reduction allocation and scale personalized recommendations to the Sales team.
- Track and report on key performance metrics (OPS, deal activation rates, Fee Reduction ROI, ICLPC) ensuring data accuracy and timely reporting for WBR/MBR reviews.
- Drive continuous improvement in event execution processes, batch management workflows, and tooling adoption — building scalable mechanisms that reduce manual work and improve team efficiency.

Basic qualifications

- Experience within e-commerce or Retail fields

Preferred qualifications

- Speak, write, and read fluently in English
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