Marketing Campaigns are critical drivers of American Express’ strategy to acquire, engage, and retain customers. Marketing teams across the US require best-in-class products, data capabilities, and processes to enable accurate, scalable, and timely execution of marketing strategies.
The US Targeting Operations (USTO) team plays a key role in enabling the marketing lifecycle by translating business and product intent into effective technical solutions. The team is responsible for designing and implementing segmentation, targeting, and eligibility solutions, conducting data and technical feasibility assessments, and enabling new product capabilities and platform transformations.
Working closely with Product, Marketing, Data, and Technology teams, USTO combines strong technical expertise, analytical thinking, and a product mindset to solve business problems, enable product implementation, and drive automation, scalability, and continuous improvement across the targeting ecosystem.
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American Express is a global financial services company that provides credit card, charge card, and traveler's cheque services.