The Trade Marketing Coordinator role is crucial for maintaining a highly productive work environment that supports the operational success of the marketing team. This position serves as an information conduit necessary to keep a cross-functional team moving forward by communicating goals, tracking the progress of milestones and disseminating asset deliverables against timelines and budget. This position will work with other Marketing team members to assist in distribution of day-to-day retailer needs.
The responsibilities listed below indicate the types of tasks that the coordinator is expected to execute; however, this is a flexible position, intended to support the ever-growing and changing needs of the team.
Essential Job Functions
- Collaborate with Senior leaders and cross-functional teams to plan and supply daily digital needs for key retailers in the Americas.
- Manage and distribute creative assets and toolkit packages to retailers to support core assortment and new product launches.
- Maintain and update internal retailer specific full year marketing calendars with exposures and activations.
- Keep track of monthly recurring tasks as they apply to digital retail needs: communicating milestone dates, updating tasks, product and asset tracking, project status updates, and more.
- With guidance from Senior Leaders, submit creative requests to Creative and Visual Merchandising teams in a timely manner for all retail partner needs (inclusive of paid ads, web banners, in-store secondary fixtures, and Field Team collateral).
- Organize and maintain retailer social requests.
- Manage and distribute all PDP assets for new product launches per retailer.
- Audit retailer sites for SKU and/or asset discrepancies.
- Assist in updating pricing trackers.
- Monitor launch campaigns and consumer insights related to retail.
- Conduct competitive research across retailer.com sites & social channels for new launches, trends, and innovation in the market.
- Assist with translation requests necessary for Visual Merchandising creatives.
- Aid in any content shoot briefs with a retail-focused mindset.
- Handle marketing administrative duties as necessary.
