CRM & Marketing Specialist (London or North Yorkshire)

The Customer Relationship Management (CRM) & Marketing Specialist supports the effective execution of global and regional marketing activities across multiple channels, with a strong focus on CRM-driven communications, content creation, customer engagement, and marketing operations.

The role is responsible for planning and delivering customer communications through Salesforce CRM, developing and adapting marketing content from technical and agronomic information, and ensuring marketing initiatives are executed accurately, consistently, and in line with brand standards. Working closely with sales teams, technical experts, and external agencies, the CRM & Marketing Specialist plays a critical role in translating complex technical information into customer-ready marketing materials and supporting the delivery of integrated marketing campaigns.

Success in this role requires strong organisational skills, attention to detail, customer focus, creativity, and the ability to balance multiple priorities whilst maintaining high standards of quality and operational efficiency. The role is expected to leverage AI and digital tools responsibly to enhance productivity and content development while applying appropriate human judgement and oversight. Key accountabilities include:

• Manage and coordinate inbound and outbound customer and prospect communications through Salesforce, including email marketing campaigns, enquiries, responses, and follow-up activities.
• Plan, execute, and maintain CRM-driven communication programmes such as newsletters, nurture campaigns, and customer engagement initiatives.
• Ensure customer communications are delivered professionally, consistently, and in a timely manner across all channels.
• Coordinate the handover of qualified leads, customer enquiries, and opportunities to sales managers and technical specialists where appropriate.
• Maintain the integrity of customer data by supporting accurate, complete, and up-to-date CRM records.
• Monitor communication performance and contribute to ongoing optimisation of CRM activity.
• Support the development, production, and deployment of marketing collateral, including print materials, promotional merchandise, campaign assets, and customer-facing resources.
• Execute planned marketing campaigns and respond to ad hoc marketing requirements aligned to business priorities.
• Coordinate activities with external agencies, providing clear briefs, timelines, and performance expectations.
• Review and approve agency deliverables to ensure accuracy, quality, brand consistency, and alignment with marketing objectives.
• Support the measurement and continuous improvement of marketing activities through basic campaign analysis and performance monitoring.
• Create engaging marketing content using customer insights, technical data, research reports, and existing content resources.
• Translate agronomic, scientific, and technical information into customer-focused marketing assets suitable for multiple audiences and channels.
• Repurpose and atomise existing content into multiple formats to maximise reach, efficiency, and consistency.
• Develop content for digital platforms, websites, email campaigns, social media, brochures, presentations, and other marketing materials.
• Work closely with technical and subject matter experts to validate content where required.
• Support the collection of customer feedback through digital channels, campaigns, CRM interactions, and other engagement activities.
• Ensure customer feedback is accurately captured, structured, and maintained.
• Support the consolidation and communication of customer insights to relevant stakeholders.
• Help improve visibility of customer needs, preferences, and market trends across the business.
• Utilise AI tools to support content drafting, adaptation, and marketing productivity.
• Apply AI responsibly and in accordance with company policies and governance requirements.
• Identify opportunities to improve marketing processes, workflows, and operational efficiency through the effective use of technology and digital tools.
• Support the adoption of best practices in CRM management, marketing operations, and content development.

Essential

• Bachelor's degree or higher education qualification in Marketing, Communications, Media Studies, Digital Marketing, Agriculture, Crop Science or a related discipline.
• Experience in marketing, CRM, customer engagement, or marketing operations.
• Experience developing and executing marketing campaigns and customer communications through CRM platforms.
• Demonstrated ability to create customer-facing content from technical, scientific, or complex subject matter.

Desirable

• Experience marketing agricultural products, inputs, or services to farmers, agronomists, distributors, or agricultural advisers.
• Experience with Salesforce CRM and marketing automation platforms.
• Digital marketing, CRM, or Salesforce certifications.
• Portfolio demonstrating content creation, campaign delivery, and translation of technical information into engaging marketing content.

Who we are:  We aim to lead the industry by pursuing ever safer and more responsible ways of working, demonstrating integrity and showing care and respect for people and the planet. That means we are constantly seeking new opportunities to mine and process our products sustainably, using less water, less energy and more precise extraction technologies. As the custodians of coal and other precious natural resources – diamonds (through De Beers), copper, platinum and other precious metals, iron ore and nickel – our extraordinary teams work safely and collaboratively, with the utmost consideration for local communities, our customers and the world at large.

What we Offer: When you join Anglo American, you can expect to enjoy a competitive salary and benefits package. But more than this, you’ll find yourself in an environment where the opportunities for learning and growth are second to none. From technical training to leadership programs, we bring out the best in our people. There are plenty of opportunities to move onwards and upwards too. We’re a large, successful multinational company – and we’re still growing all the time.

How we are committed to your safety: Nothing is more important to us than ensuring you return home safely after a day’s work. To make that happen, we have the most rigorous safety standards in the industry. Not only that, we’re also continually investing in new technologies – from drones to data analytics – that are helping to make mining safer.

Inclusion and Diversity:  Anglo American is an equal opportunities employer. We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are and provide equality of opportunity so that everyone can fulfil their potential