Sr Manager Marketing Communications Manager

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Purpose of the Job:Lead the development and execution of integrated marketing communications across North America (Americas, US and Canada), with a strong focus on trade marketing and retailer collaboration.
Deliver campaigns aligned with global brand strategy while adapting messaging to local market needs to drive brand visibility, customer engagement, and commercial performance (commercial success across the region).
Oversee regional MarCom activities across the U.S. and Canada, including sell-out campaigns for both Apollo and Vredestein brands across PCT, TBR, and OHT segments.
Major Responsibilities: 

Integrated Campaign Management
Lead the planning and execution of regional integrated B2B and B2C campaigns (trade) across digital, print, events, PR, social media, and trade channels (i.e. marketing programs which will drive sales).
Manage agency partnerships, media planning, and content development to ensure high-impact delivery.
Regional Marketing Execution
Localise global campaigns for North America (tailor campaigns to local market needs), ensuring cultural relevance and commercial alignment.
Partner with regional sales and product teams to deliver North America product launches, B2C promotions, and B2B initiatives.
Stakeholder management & Cross-functional Collaboration
Act as the key liaison between central marketing and regional/local teams as well as the senior leadership to ensure consistency and commercial effectiveness.
Collaborate closely with internal departments to ensure alignment and execution excellence.
Brand Governance & Performance
Maintain brand consistency across all customer touchpoints in the US region.
Monitor and report on campaign performance (i.e. effectiveness) and provide insights and recommendations to optimise future activities.
Strategic Leadership
Define and execute the North America Marketing Communications strategy aligned with business goals, global brand positioning, and product roadmap.
Balance B2B and B2C priorities to support long-term growth.
Key Decision Areas
Develop long-term MarCom strategy for the region.
Lead decisions on campaigns, PR, events, and trade marketing activities.
Provide recommendations on brand awareness and operational marketing strategy.
Key Relationships
Internal: Marketing (central & regional), Sales, R&D, TIC, Sales Excellence
External: Creative and media agencies, journalists, media partners, customers
Skills: 

Knowledge (Technical/ Functional):
Solid knowledge of web analytics and Google AdWords
Good command of Excel
SAP experience is an advantage
Analytical mind

Competencies:
Leadership skills with the ability to set and prioritize goals, influence and align.
Experience running successful marketing campaigns B2B.
Able to work under pressure and maintain the right balance among multiple priorities.
Cheerful outlook and ability to build relationships with customers/vendors.
Commercial mind

Relevant Experience: 8-10+ years of relevant work experience in Marketing
Education Qualification(s): BSc or MSc in Marketing or relevant field