Senior Manager – E-Commerce
Job Summary
We are looking for an experienced and results-driven Senior Manager – E-Commerce to lead and drive the growth of our online business across e-commerce platforms and digital channels. The role will be responsible for developing and executing the e-commerce strategy, maximizing online sales and profitability, improving customer experience, and managing marketplace and digital operations.
The ideal candidate will have strong experience in e-commerce, marketplace management, digital marketing, commercial planning, analytics, and team leadership.
Key Responsibilities
E-Commerce Strategy & Growth
- Develop and execute the overall e-commerce strategy aligned with business objectives.
- Drive online revenue, profitability, market share, and customer acquisition.
- Identify new business opportunities, digital channels, marketplaces, and growth initiatives.
- Develop annual and quarterly e-commerce business plans and sales targets.
- Monitor market trends, customer behavior, competitor activity, and emerging e-commerce opportunities.
Marketplace & Online Store Management
- Manage day-to-day performance of the company’s e-commerce website and online marketplaces.
- Ensure product listings, pricing, promotions, inventory, content, and product visibility are optimized.
- Manage relationships with key marketplaces, e-commerce partners, and third-party platforms.
- Improve conversion rates, average order value, repeat purchases, and overall online customer experience.
- Coordinate with operations and supply chain teams to maintain product availability and efficient order fulfillment.
Sales & Commercial Management
- Own e-commerce sales targets, budgets, forecasts, and profitability.
- Develop promotional calendars, seasonal campaigns, and commercial initiatives.
- Analyze sales performance and take corrective actions to achieve targets.
- Optimize pricing, discounts, promotions, and product assortment.
- Identify opportunities to improve margins and reduce customer acquisition and operational costs.
Digital Marketing
- Work closely with the digital marketing team to develop performance-driven campaigns.
- Manage and optimize paid search, social media, affiliate, display, CRM, and other digital acquisition channels.
- Improve traffic, engagement, conversion, and customer retention.
- Ensure digital campaigns deliver strong ROI and measurable business results.
Data & Performance Analytics
- Develop and monitor key e-commerce KPIs and performance dashboards.
- Analyze traffic, conversion rates, sales, customer behavior, product performance, and campaign ROI.
- Translate data and insights into actionable business recommendations.
- Present regular performance reports and strategic recommendations to senior management.
Team Leadership
- Lead, coach, and develop the e-commerce team to achieve business objectives.
- Establish clear KPIs, performance standards, and accountability.
- Collaborate cross-functionally with Sales, Marketing, Finance, IT, Supply Chain, Customer Service, and Operations teams.
- Build a high-performance and customer-focused e-commerce culture.
Key Performance Indicators (KPIs)
- E-commerce revenue and growth
- Gross margin and profitability
- Conversion rate
- Website/app traffic
- Average order value (AOV)
- Customer acquisition cost (CAC)
- Return on advertising spend (ROAS)
- Customer retention and repeat purchase rate
- Marketplace sales and ranking
- Inventory availability and sell-through
- Customer satisfaction and online experience
Qualifications & Experience
- Bachelor’s degree in Business Administration, Marketing, E-Commerce, Digital Marketing, or a related field.
- 5–10+ years of relevant experience, with significant experience in e-commerce and digital business.
- Proven experience managing e-commerce platforms and major online marketplaces.
- Strong commercial and analytical skills with a track record of delivering revenue and profit growth.
- Experience managing budgets, forecasts, digital marketing campaigns, and commercial plans.
- Strong leadership, communication, negotiation, and stakeholder-management skills.
- Experience with e-commerce analytics, CRM, digital marketing, and reporting tools.
- Strong understanding of customer journeys, conversion optimization, SEO/SEM, marketplace operations, and digital trends.
Preferred Skills
- Strategic thinking and strong business acumen
- Excellent analytical and problem-solving abilities
- Strong negotiation and vendor-management skills
- Excellent communication and presentation skills
- Ability to manage multiple priorities in a fast-paced environment
- Strong understanding of digital customer behavior and emerging e-commerce technologies
- Proficiency in Microsoft Excel, PowerPoint, and e-commerce analytics platforms
Reporting
Reports To: Head of E-Commerce / Commercial Director / General Manager
Department: E-Commerce / Digital Commerce
Level: Senior Management
