Brand & Communications Manager - GCR
Beijing, China
Are you a creative and driven public relations and digital communications marketer with a knack for landing major media hits and managing strategic communications and PR programs? Do you think BIG and are you passionate about mobile and marketing technology, with a desire to boost brand awareness, amplify the voice and enhance the position of a leading company that’s transforming an industry?
We’re looking for a Brand & Communications manager with B2B experience -- preferably in the mobile or tech field -- to help drive traditional/ digital communications across a diverse range of verticals and markets throughout GCR. The ideal candidate has a hunger for creating compelling stories and ideas that garner attention from key industry and mainstream media, online communities, influencers, analysts and additional stakeholders. He or she thrives in a dynamic environment, is creative, data-driven, and an independent self-starter -- while knowing how to lead a team and agencies to orchestrate initiatives between regional and global marketing teams and their goals. This role will report directly to Sr. Director of Marketing, GCR.
What you'll do:
- Develop and implement fully integrated branding/communications plans in numerous markets across GCR – from strategy to tactics to execution
- Identify, leverage and prioritize opportunities to provide value that garners exposure in business, technology, marketing, advertising and mobile industries – and beyond
- Articulate and scale AppsFlyer’s thought leadership, defining topics for engagement through bylines, speaking opportunities, rapid-response, media interviews, announcements, events, awards, white papers, digital interactions, co-marketing initiatives and more
- Play a central role in the company’s content creation using data; this includes China-specific blog posts, presentations, guides, data studies, white papers, videos, infographics, webinars, and press bylines. This also includes developing outlines, briefs, and ideas into effective, well-researched content pieces that make an impact
- Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various markets and channels, while constantly measuring results and optimizing for success
- Cultivate relationships with partners, customers and 3rd parties in order to leverage joint PR/marketing efforts and grow the AppsFlyer community base
- Partner across the organization to employ communication strategies that align with key regional and global objectives (product launches, educational content & research reports on industry topics, conveying customer success stories, etc.) and strengthen the company’s overall narrative while maximizing impact on the AppsFlyer brand and business
What you have:
- 5+ years experience creating and executing integrated PR / communications strategy & plans across regional markets for a high-tech or international company
- Excellent communication skill with growth mindset, good at managing stakeholders from different aspects and multitasking in a high-pace environment
- Track record of prominent press placements, existing relationships with top technology, business and industry trade reporters, savvy at both media and influencer relations (traditional, social, digital)
- Exceptional skills in writing, editing,with an ability to simplify complex data into actionable insights; as well as exceptional analytical and critical thinking skills
- Strong story development skills, with an eye for detail and ability to drive stories with compelling visuals and messaging, providing spokesperson support
- Knowledge and interest in the worlds of tech, mobile, and digital marketing; Understanding of market trends and how to turn data into compelling stories, messages and campaigns
- Expertise managing agencies and coordinating with internal and external stakeholders to drive terrific results, ensuring messages are conveyed effectively and consistently across channels
- Native Chinese speaker and advanced proficiency in written and spoken English
Bonus points:
- Global 4A PR agency experience
- Degree in Communications, Journalism, Public Relations or a related field
