Job Description
JOB TITLE
Marketing Specialist
LEVEL/BAND
MM20
DEPARTMENT
Culture
DIRECT REPORT (JOB TITLE)
Brand and Marketing Manager
Overall Purpose of the Position
- Manage and support the daily brand and marketing functions and initiatives within the Bank.
- Independently co-ordinate and deliver assigned marketing campaigns in line with the Brand & Marketing Calendar.
- Work closely with internal and external stakeholders to ensure marketing initiatives are delivered on time and to the required standard.
- Prepare clear, engaging and accurate copy for various communication channels.
Operational Responsibilities
- Manage assigned marketing campaigns and initiatives from briefing and planning through to implementation and evaluation.
- Prepare campaign timelines and action plans, ensuring that agreed deliverables and deadlines are met.
- Co-ordinate multiple external marketing campaigns, maintaining clear communication with all relevant stakeholders throughout the process.
- Take ownership of assigned campaigns, proactively following up on outstanding actions, approvals and deliverables.
- Prepare clear briefs for agencies, suppliers and other external partners, ensuring that requirements and expectations are understood.
- Review campaign materials and deliverables to ensure that they are accurate, appropriate for the intended audience and aligned with the Bank’s brand guidelines.
- Prepare, review and edit copy for various communication channels, including direct customer communications, print and digital.
- Liaise with media houses, advertising agencies, publishers, print suppliers and other external partners as required.
- Support the management and creation of content for the Bank’s digital channels.
- Organise and co-ordinate promotional activities and other assigned marketing initiatives.
- Maintain a good understanding of the Bank’s products, services, customers and ongoing marketing priorities.
General Responsibilities
- Ensure compliance with Bank’s policies, guidelines, and underlying procedures at all times.
- Maintain a consistently high standard of work and accuracy.
- Attend training as requested by the Bank.
- Support with the ongoing management of the Brand & Marketing Calendar.
- Prepare action plans, campaign updates, presentations and reports as required.
- Perform any other duties that may be reasonably assigned.
Qualifications, Skills & Competencies
Mandatory
Skill
- Good knowledge of current marketing trends, channels, and best practice.
- Strong campaign co-ordination and project-management skills.
- Strong copywriting and editing skills.
- Working knowledge of digital marketing channels.
- Ability to communicate effectively and professionally with internal and external stakeholders.
- Ability to manage multiple assignments, priorities and deadlines with limited supervision.
- Ability to take ownership of assigned work and follow tasks through to completion.
- Proactive and solution-oriented, with the ability to identify issues and propose appropriate next steps.
- Organised, reliable and attentive to detail.
- Collaborative approach and ability to work effectively as part of a team.
Experience
Qualification
- Relevant professional qualification.
Desirable
Skill
Experience
Qualification
Position level (1 being the highest level)
- Head of Department
- Managerial & Specialist Positions
- Middle Management & Specialist Positions
- Technical & Clerical Positions
