- Coordinates marketing activities for the Office of Research and Partnership's (ORP) centers and institutes including web presence.
- Ensures sites and content are compliant and current with university standards and requirements.
- Writes and edits marketing and promotional copy for web pages and related digital content, translating program, center, and initiative information into clear, engaging, audience-focused messaging (marketing/content writing for general audiences).
- Coordinates with internal stakeholders across the ORP units to gather and prioritize updates.
- Develops and maintains a repeatable process for reviewing, updating, and curating content across the full portfolio of ORP-related sites.
- Plans, creates and executes digital marketing campaigns to support ORP's enrollment, engagement, initiatives and outreach objectives with departmental stakeholders.
- Reviews digital content for brand, accessibility, and quality standards to ensure compliance with university requirements with content contributors.
- Advises stakeholders on digital marketing approaches to improve audience engagement with university partners.
- Supports the development and distribution of email campaigns and the internal and external ORP newsletters, including setup, testing, and deployment.
- Manages moderately complex web, email, and social media initiatives to support strategic priorities.
- Interprets, complies and analyzes campaign metrics and engagement data via email and web channels monthly, quarterly and yearly to identify opportunities to optimize performance and campaign effectiveness with marketing colleagues.
- Manages and maintains internal and external digital mailing lists gathered for various ORP campaigns, newsletters, and events.
Knowledge, Skills, and Abilities:
- Knowledge of digital metrics and analytics.
- Working knowledge of SEO best practices.
- Strong writing and editing skills, with the ability to produce clear, engaging marketing and web copy for non-specialist audiences.
- Ability to coordinate with and gather input from multiple units and stakeholders to keep web content accurate and current.
- Ability to establish and maintain systematic processes and workflows for ongoing content curation and site updates.
- Ability to think critically and make optimization decisions tied to brand strategies across multiple digital channels.
- Excellent organizational and time-management skills.
- Ability to maintain accuracy and attention to detail in completing tasks and reviewing information.
- Ability to receive and apply feedback, adapt to changing needs, and continuously improve processes and performance.
