1. Serves as the strategic owner of a large marketing technology ecosystem, establishing governance standards, SOPs, and best practices that increase technology utilization and adoption across the Strategic Marketing and Communications team.
2. Leads data, segmentation, and audience-building strategy across marketing platforms, including design and maintenance of segmentation frameworks, audience definitions, and lead management processes.
3. Provides strategic oversight of the marketing automation platform (architecture, standards, roadmap, and integration strategy) in partnership with day-to-day execution resources.
4. Drives the marketing technology roadmap, including evaluation, selection support, and implementation planning for CRM and CDP platforms.
5. Serves as Sitecore platform governance and administration lead, including permissions, upgrades, standards, and vendor coordination in partnership with the web team.
6. Manages the marketing technology request queue, including intake, prioritization and coordination of work across stakeholders and vendors.
7. Partners with IS, analytics, agency, and vendor technical teams to design, document, and maintain integrations and data flows across multiple applications.
8. Evaluates emerging technologies, including AI capabilities, and develops recommendations for adoption, integration and measurement.
9. Supports vendor governance across the technology portfolio through vendor performance monitoring, utilization reporting, and technical evaluation to inform contract decisions; contract management and negotiation are owned by the Director of Marketing Technology.
10.Supports activation and reporting of online scheduling for new patients across digital applications.