TV Advertising Manager

• Define, develop, and implement standard operational frameworks
• Support development of new programmers and campaigns - manages approvals, planning, execution and closeout to ensure all planned results are achieved on time
• Work closely with programmers, third party vendors and internal teams to establish and achieve goals while tracking all progress along the way
• Have full understanding of all campaign reporting, reviews internally and externally on a regular basis.
• Simultaneously manages multiple campaigns for each programmer
• Liaison between programmer and all vendors – manage client expectations to be consistent with program sponsor and take corrective action to address gaps
• Contain and resolve issues within the program that do not require sponsor attention.
• Maintain communication with all stakeholders
• Consistent exercise of independent judgment and discretion in matters of significance.
• Coordinate with work streams, projects, and initiatives which may impact successful completion of the operational process that include Bringing your Own Data (“BYOD”) and ROI measurement processes
• Support program/project management governance processes in areas of project data collection, status updates, regular and ad-hoc working team and executive reporting
• Works with Project Manager to drive progress to ensure objectives are delivered on time and business results are realized
• Works with Account Manager and senior leadership team to support other advertising data initiatives
• Other duties and responsibilities as assigned
• Support on-boarded Programmers from a program management, data request and data product offering perspective
• Coordinate follow-up meetings with Programmers, manage and oversee all functions of Programmer products from training, onboarding, to launch
• Provide customer support and manage day to day account management with all programmers
• Coordinate creatives from Programmers (Operational Support) & troubleshoot any issues that may arise
• Work with internal teams to create repeatable reliable process and reporting outputs
• Create playbook for Programmers to understand process, procedures and timelines

EXPERIENCE NEEDED
• Bachelor’s Degree or Equivalent
• Requires 5-7 years of related experience
• Field of Study: Advertising/Media, Sales, Media Planning, Corporate Strategy
• Experience with Agency Planning or TV Sales in the Media and Advertising Industry
• Experience with Campaign Planning and post-campaign reporting
• Experience with market research/strategy, data visualization, and financial modeling for a Programmers
• Experience in applying data insights to TV planning and buying
• Knowledgeable with Set-top-box and watermark data analysis and reporting
• Excellent communication skills (oral and written) at multiple levels of the organization
• Core understanding of Advertising business and technologies that support it
• Domestic travel TBD (25%)

Top skills

1. campaign planning/ Post campaign reporting, campaign optimization
2. experience in advertising/media sales, media planning
3. knowledge of data insights
4. set top box experience
5. experience with bring your own data (BYOD)
6. experience with Linear addressable products and VOD addressable products. Candidate needs to be operational focused and TV focused

If you are interested, please contact:

Sophia

973-507-7563