Job Title: Business Analyst
Location: Philadelphia PA
Duration: 6+ months
Client is seeking a highly motivated, experienced Web Content Editor(40%) and Data Analyst (60%) to help drive user engagement. You'll be responsible for the execution of commerce, marketing, and self-service digital projects. You must be extremely organized with the ability to independently manage multiple projects. You'll have exposure to and work across multiple of lines of business and directly with external partners to set schedules, obtain all assets and resolve issues.
You will also be responsible for using internal and external data sources for data analysis, reporting, reviewing and developing conclusions and recommendations based on the data.
Daily you'll work on:
Utilizing our content management system inputting headlines, stories, links and graphics/photos for display across my.xfinity.com.
Creating and maintaining reporting, presenting results, analysis and making recommendations for multiple campaigns as assigned.
Must be well versed in different digital measurement and data technologies, with the ability to build innovative measurement and recommendation solutions.
Primary Responsibilities
- Writing, editing headlines and copy to engage users and drive web traffic
- Utilize a content management system inputting and scheduling headlines, stories, links and graphics for display on the site
- Sourcing graphics and photos formatting them for display on the site
- Working within an established editorial approval processes
- Prepare and maintain documentation: status reports, campaign reports and user guides.
- Develop and present recommendations for optimization of website design, content, campaigns and the overall customer experience
- Form strong partnerships with content providers and help shape their offerings to meet the needs of the MY.XFINITY.COM audience
- Update existing and create new reporting providing results, insights and make recommendations for improvement
- Generate ad hoc and scheduled reports with KPI's and other supporting metrics; develop analytics dashboards and automated reports
- Report on projects and drive product decisions pre and post-launch
- Work with our Project and UX teams to supplement quantitative analysis with qualitative data including surveys, user testing, and focus groups
- Coordination of tracking tags, tracking strategy, and tag management on site
Required Skills
- 2+ years of digital editorial/writing experience with both marketing and commerce campaigns
- 2+ years of web analytic experience
- Proficient in Adobe/Omniture (Site Catalyst, AdHoc and Workspace)
- Experience working within Content Management Systems
- Knowledge of AP style
- Understanding of marketing tactics – how to drive quality web traffic
- E-commerce experience a plus
- Must be analytical, creative and have strong attention to detail fully implement ideas from start to finish
- Excellent written/verbal communication and decision-making skills
- Proven ability to work effectively with cross-functional teams in a matrixed organization
- Demonstrated experience with successful execution of a content marketing strategy, with display/distribution of content as primary focus
- Demonstrated experience with using digital and/or print content to generate leads and sales.
- Understanding of HTML/CSS, Javascript
- Familiar with digital and video ad serving technologies including FreeWheel, OAS, DBLCK, etc. not required but a plus.
- Bachelor's Degree preferred
Software & Languages
- Microsoft Office
- Photoshop and similar tools
- Windows and or MAC OS
- Adobe/Ominiture - Site Catalyst/AdHoc
- Text Editors
For more information, Please contact
Pankhuri Razada
Associate Recruiter
Artech information Systems LLC
360 Mt. Kemble Avenue, Suite 2000 Morristown, NJ 07960
973.967.3384
[email protected]
