About the Role" We are looking for a skilled Digital Marketing Operations Specialist to join our team. The ideal candidate will be responsible for managing and enhancing marketing tools, implementing AI-driven optimizations, handling ticket and support management, ensuring data integrity and analysis, automating processes, and collaborating with stakeholders to improve operational workflows. "Job Title" Digital Marketing Operations Specialist "Responsibilities" - Manage and enhance marketing tools such as Salesforce, Impact, and AI-driven automation tools to support artist influencer programs. - Identify and implement AI-driven optimizations to streamline marketing workflows, enhance data processing, and improve campaign personalization. - Promptly triage cases, respond to end-user inquiries, fulfill system requests, and resolve incidents in a customer-centric manner. - Monitor data quality, execute data migration/cleansing projects, and leverage AI for data enrichment and predictive analytics. - Automate manual processes, optimize self-service capabilities, and improve operational workflows through AI and machine learning tools. - Work cross-functionally with internal teams to refine operational processes and enhance user experience through AI-driven insights.
"Required Skills" - 1+ years of experience in digital marketing operations, business analysis, or related fields. - Experience with Salesforce, marketing automation tools, or AI-driven marketing platforms. - Strong understanding of digital marketing workflows, campaign automation, and CRM management. - Ability to gather requirements, create and deploy solutions, and analyze business processes. - Experience supporting and managing ticketing systems and troubleshooting user issues.
"Desirable Skills" - Experience with Impact, GenAI tools, or other AI-driven marketing automation platforms. - Salesforce Marketing Cloud certification or equivalent experience. - Familiarity with HTML, CSS, JavaScript for email or web campaign execution. - Advanced Excel and data visualization skills for campaign analysis. - Experience working with large-scale datasets, AI-driven analytics, and automation frameworks.
"Education Qualification" Not specified.
Job details are sourced from the employer's original posting.
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Ascendion is a company that provides software engineering solutions.