Project Role : Program/Project Management Lead
Project Role Description : Manage overall delivery of a program or project to achieve business outcomes. Define project scope and monitor execution of deliverables. Communicate across multiple stakeholders to manage expectations, issues and outcomes.
Must have skills : Go-to-Market Strategies
Good to have skills : NA
Minimum
5 year(s) of experience is required
Educational Qualification : 15 years full time education
GTM Program Manager
ROLE OVERVIEW
The GTM Program Manager converts defined GTM strategy into executable, measurable programs that drive revenue. This role owns the operationalization of cross-sell motions, new logo plays, vertical campaigns, ABM initiatives, and regional outbound programs — end to end, from design through measurement.
THE OBJECTIVE
Own program execution across the GTM motion portfolio, ensuring plays are configured in Salesforce and the wider GTM stack, campaigns are tracked, and each iteration improves based on performance data sourced from Area 3.
KEY RESPONSIBILITIES
Translate GTM strategy into target account and contact definitions for each play, sourced from the GTM Intelligence team
Configure play execution in Salesforce, Salesloft, and the broader GTM technology stack
Implement campaign tracking and adoption monitoring for all active programs
Coordinate delivery across Sales, Marketing, SDR, and Ops to ensure program alignment and on-time execution
Produce post-play measurement reports and recommendations that feed into the next iteration
Own the program calendar, balancing competing GTM motions across segments and regions
Partner with the AI Platform Developer team to automate program workflows where possible
Maintain a clear program backlog and communicate status to senior stakeholders
SKILLS & EXPERIENCE REQUIRED
5–8 years of program or project management experience in a GTM, Revenue, or Marketing Operations context
Strong GTM motion literacy including ABM, outbound, cross-sell, and new logo plays
Hands-on experience with Salesforce for program configuration and tracking
Proficiency with sales engagement platforms (Salesloft, Outreach, or equivalent)
Cross-functional stakeholder management across Sales, Marketing, SDR, and Operations
Structured thinker with strong written and verbal communication skills
Comfort working with data and dashboards to measure program performance
NICE TO HAVE
Experience designing and running ABM programs at scale
Familiarity with marketing automation platforms (Marketo, HubSpot)
PMP or equivalent project management certification
15 years full time education
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
