- Driving Business Growth
- Deliver retail revenue & order targets aligned with Malaysia’s business plan
- Execute channel strategies across Traditional Retail, Modern Trade, Distributors, and E-commerce
- Expand and strengthen our retail presence across Malaysia, ensuring comprehensive geographical coverage and maximizing product availability at all key customer touchpoints
- Identify and unlock new growth opportunities, including customer acquisition, retention, and reactivation
- Strengthen distribution coverage and improve product availability across all touchpoints
- Managing Channels & Key Customers
- Lead engagement with key retail accounts, distributors, and e-commerce platforms
- Drive joint business planning and execution with key partners
- Ensure strong in-store execution, trade activation, and digital visibility
- Continuously review performance and identify improvement opportunities
- Leading and Developing the Team
- Lead, coach, and develop the retail sales team to drive performance and engagement
- Set clear KPIs and accountability standards
- Foster a collaborative, performance-driven culture aligned with ASSA ABLOY values
- Support succession planning and talent development within the organization
- Working Cross-Functionally
- Collaborate with Product Marketing, Supply Chain, and Finance teams to ensure alignment on:
- Product launches and assortment
- Pricing and margin (CM%)
- Demand planning and stock availability
- Contribute to broader Malaysia and regional strategic initiatives
- Driving Performance & Discipline
- Use data and insights to monitor performance, identify gaps, and take corrective actions
- Ensure compliance with ASSA ABLOY processes, policies, and governance standards
- Drive operational excellence in sales planning and execution
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
