Job Title: Retail Sales Assistants

Department: Retail and Licensing

Hours of Work: See Below

Contract Type: Permanent

Salary: £13.85 per hour

Location: Bullring Store / Villa Park Store  

Closing Date: Saturday 31 October 2026

The Department

The Club are continuing our rapid growth trajectory both on and off the pitch, further expanding our commercial footprint. Last year, we launched our new retail store in the heart of Birmingham’s iconic Bullring shopping centre, The store is a first of a kind collaboration between adidas and Aston Villa Football Club bringing together the best of adidas Originals, apparel, and sportswear alongside our official Club merchandise.

We did not stop there – we also reopened our improved ‘Claret, Blue and Brand New’ Villa Park store with a brand-new entrance, an external wrap-around screening with cutting edge forced perspective video, a grab-and-go refreshments station and a green screen photo experience.

Both our stores offer unique retail experiences - we are constantly expanding and enhancing our product offering bringing our supporters closer to the Club through products that they love.

The Roles

We are now looking to continue to build our teams in both of our stores who will bring our unique retail experience to life.

We have exciting opportunities for Retail Sales Assistants to join our teams who will be our ‘front of house’ team – bringing the energy and creating the ultimate customer shopping experience which is inclusive and welcoming for all.

We have several different contracts at our different stores available as below. You will work on a weekly rota which will be communicated to you in advance.

Bullring:

• Full Time - 35 hours a week

• Part Time - 16 hours a week

• Part Time – 12 hours a week

• Variable hours

Villa Park:

• Full Time – 35 hours a week

• Matchday – working 80% of all Men’s First Team matches at Villa Park

You will offer thoughtful product guidance, assisting and supporting with customer queries all the way through to processing sales at payment points in an efficient and friendly manner. You will make sure that our stores ‘look and feel’ is kept to the highest standard - replenishing stock, maintaining merchandising stands and tidying item displays.

You will use your effective selling skills to highlight promotional items to customers and help achieve sales targets whilst maintaining high standards of professionalism with a ‘customer first’ approach.

For further information about the Role, please see the Role Profile.

The Person

We are looking for pro-active, positive and passionate people who thrive in a customer-focused environment and are motivated to achieve sales targets.

You will need to have previous experience of working in clothing retail paired with exceptional customer service skill with an engaging approach – you will be an active listener and be able to be persuasive as and when required.

Our stores are fast-paced and dynamic environments so you will need to have excellent organisational skills.

This is an opportunity to join a growing team who are passionate about creating the best possible retail experience – we need people who can give us consistent reliability.You will be required to work flexibly across a weekly rota including evenings, weekends and matchdays (if at Villa Park) – your weekly rota will be communicated to you in advance.

Why Join Us?

There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of and realising our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you'll be pleased to hear about our amazing staff benefits you'll receive whilst working for us! See our  Staff Benefits booklet to find out more.

We are looking to build a talent pool for our Retail Teams – if you are interested, please complete our application form and upload your CV. Interviews will take place on an ongoing basis as and when vacancies arise. Applications will be reviewed regularly and the Club will reach out to shortlisted candidates at any stage.

As part of your application, please ensure you upload your CV.

Right to Close Vacancy Posting Early

The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.

Equality Statement

Aston Villa Football Club celebrates the diversity of its Club and embrace equal opportunities for all.

We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.

Safeguarding Statement

Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club. For more information, please see Aston Villa Football Club | The official club website | AVFC - Safeguarding