The Director of On-Island Marketing leads the development and execution of marketing strategies that drive awareness, guest engagement, visitation, and revenue across Atlantis' resort operations.
Main Duties and Responsibilities
- Develop and execute annual, seasonal, and event-driven marketing plans aligned with brand standards, business priorities, and revenue goals.
- Partner with leadership and operational teams to translate business objectives into integrated marketing campaigns, offers, and guest communications.
- Manage the resort-wide marketing calendar and coordinate campaign execution across channels.
- Lead and develop marketing team members and creative resources, ensuring clear priorities, accountability, and timely delivery of results.
- Develop marketing programs that drive revenue, visitation, engagement, and repeat business.
- Identify revenue opportunities while enhancing the guest experience.
- Support promotional campaigns, partnerships, and seasonal activations.
- Oversee on-property marketing content and guest communications across all channels.
- Ensure brand consistency, accuracy, and quality of promotional and guest-facing materials.
- Lead local and regional marketing initiatives targeting residents and visitors.
- Monitor market trends, guest feedback, and competitor activity to inform strategy.
- Track marketing performance and optimized campaigns based on results.
Required Qualifications
Why Join Atlantis?
Join a world-class resort where exceptional service, teamwork, and career growth come together. At Atlantis, you'll have the opportunity to make a meaning impact while building your skills in a dynamic and rewarding environment.
