Role Summary:
The Digital Marketing Officer is responsible for managing ATRAM’s digital platforms and campaigns to strengthen brand visibility, engagement, and business impact. This role ensures timely content updates, responsive customer interaction, and data-driven strategies that optimize performance across all digital channels. The role collaborates with internal stakeholders to deliver cohesive marketing initiatives aligned with organizational objectives.
What Business Outcomes the Role is Responsible for:
- Enhance Digital Presence: Maximize engagement and brand visibility by managing ATRAM’s corporate website and social media platforms, ensuring timely updates and responsive customer interaction.
- Leverage Data for Impact: Drive data-informed decisions through analytics reporting on digital assets and campaigns, providing actionable insights to broaden audience reach and improve performance.
- Execute Strategic Campaigns: Increase business impact by developing and implementing cohesive digital marketing strategies and campaigns tailored to target audiences across multiple channels.
What we’re looking for in a successful candidate:
- Relevant Experience: Demonstrates ability to deliver successful digital campaigns and platform management through 3–5 years of social media marketing experience.
- Comprehensive Technical Knowledge: Applies expertise in SEO, SEM, analytics tools, and content marketing to optimize engagement and campaign performance.
- Educational Background: Leverages a Bachelor’s degree in Marketing, Communications, or related field to ensure strategic and creative execution of initiatives.
