Senior Paid Media Analyst

Do you love solving complex digital measurement challenges? Are you energized by connecting paid media, email, web, and ad server data into a clear picture of performance? At Avalon, we help mission-driven nonprofits raise millions of dollars to advance causes that matter. As our Senior Paid Media Analyst , you'll play a critical role in helping us understand how digital marketing drives results across the supporter journey.

This role sits at the intersection of Analytics and Digital, serving as Avalon’s lead resource for ad server implementation, multi-touch attribution, digital reporting infrastructure, and performance measurement. You'll work closely with our Digital team to ensure data is accurate, integrated, and actionable while helping shape how we measure success across paid media, email, and the full digital ecosystem. If you enjoy building reporting systems, troubleshooting data issues, analyzing cross-channel performance, and translating complex datasets into meaningful insights, we'd love to meet you.

What You'll Do With Us As our Senior Paid Media Analyst, you'll help build and maintain the measurement framework that powers Avalon's digital fundraising programs including: Ad Server & Attribution Lead the integration and ongoing management of ad server data into Avalon's broader reporting ecosystem. Build and maintain data pipelines that integrate ad server, paid media, email, and web analytics data.

Analyze de-duplicated conversion data and support the development of multi-touch attribution models that provide a more complete understanding of supporter behavior. Reporting Infrastructure & Data Quality Maintain, troubleshoot, and enhance Avalon’s digital reporting environment, including Tableau dashboards and ETL workflows. Ensure the integrity, consistency, and reconciliation of data across digital platforms, ad servers, ETL tools, and internal databases.

Develop scalable reporting solutions that enable internal teams and clients to confidently understand performance. Performance Analysis & Strategic Insights Analyze paid media, email, and cross-channel performance to identify trends, opportunities, and areas for optimization. Translate complex analytical findings into actionable recommendations for Digital and client teams. Support testing, forecasting, attribution analysis, and measurement initiatives that improve fundraising outcomes.

This role offers the opportunity to influence how Avalon approaches digital measurement and attribution while partnering with a collaborative team dedicated to helping nonprofits grow their impact.