Digital Trade Marketing Executive

Salford, United KingdomHybridFull-timePosted 1mo ago

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Job description

Develop and implement digital trade marketing plans aligned with commercial and category growth targets, translating strategies into impactful campaigns that drive distribution, rate of sale and penetration
Deliver and optimise customer lifecycle marketing across the UK & Ireland, including lead generation, CRM journeys, marketing automation and multi-channel campaigns (email, SMS, WhatsApp) to drive engagement, conversion and retention
Drive Aviko’s brand visibility and conversion across wholesaler digital touchpoints, optimising use of retailer portals, e-commerce platforms and CMS to influence purchase decisions at the point of choice
Lead trade marketing with key customers, strengthening Aviko’s branded presence across their digital channels to increase end user awareness and new business conversion
Collaborate with international trade marketing colleagues to share best practices and localise global initiatives for the UK & Ireland market
Lead Search Everywhere Optimisation (SEO, GEO, SGE & AEO) and support Google Ads campaigns, including setup, optimisation, reporting and performance improvement
Monitor, analyse and report on digital KPIs, translating insights into clear actions, opportunities and next steps
Support integrated digital campaigns aligned with broader brand and commercial priorities, working closely with internal stakeholders and external partners to maximise execution and visibility
Identify and leverage opportunities in AI and automation to improve efficiency, speed of execution and marketing personalisation.

Experience in a digital trade marketing role within an FMCG environment, with hands-on delivery across channels such as website content, SEO, email, paid search, and campaign reporting.
Strong understanding of digital marketing fundamentals, including customer journeys, content performance and lead generation
Working knowledge of SEO, technical website best practices and key digital platforms such as GA4, Google Tag Manager and Google Ads
Experience working closely with customers, understanding their business needs and translating these into effective trade marketing solutions that drive category growth
Strong project and stakeholder management skills, with the ability to manage multiple priorities effectively
Strong copywriting and content editing skills for digital channels
Confident in using insights and performance data to recommend improvements and optimise results.
Excellent organisational skills and attention to detail
A proactive, test-and-learn mindset with a focus on continuous improvement through experimentation and optimisation.

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About the company

Aviko

Are you looking for a fun job? If so, send an unsolicited application so we can look for possibilities for your. There are different departments which you can become part of. Within Aviko there is an informal atmosphere and we prioritize short lines and fast communication. Together with your. We have locations in the UK, Nederland, Poland, China and many more.

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Industry: Food Production
Open roles: 49