At Avoma, Product Marketing isn't about decks and datasheets – it's about owning the story that makes the market choose us, and the system that makes that story scale.
As the Director of Product Marketing, you will own messaging, positioning, and go-to-market strategy end-to-end – turning what our products do into why they matter to buyers, users, and executives. You'll operate as a strategic leader, systems builder, and AI-enabled operator who drives adoption, accelerates pipeline, and equips the revenue org to win. You'll also build and lead the Product Marketing function as Avoma scales.
This is a high-impact role for someone who combines deep care for craft with a bias for action – someone who sweats the details, takes pride in their work, and consistently goes the extra step to ship narratives, launches, and enablement that move the business.
1. Positioning & Messaging That Wins
Own product messaging and positioning that clearly differentiates Avoma in a crowded market
Craft compelling narratives that resonate with buyers, users, and executive stakeholders
Build a messaging system – frameworks, value props, and proof points – that the whole company can use consistently
2. Go-to-Market Strategy & Launches
Develop and execute comprehensive GTM strategies that align with business goals and drive adoption
Own the strategy and execution of product launches and updates – from narrative to enablement to measurement
Define launch success metrics and tie marketing motion directly to pipeline and revenue impact
3. Power the Revenue Engine
Partner with Sales to build enablement tools, training, and resources that improve selling effectiveness and win rates
Equip the GTM org with the messaging, battle cards, and assets they need to close
Translate product capabilities into business value and ROI that buyers immediately understand
4. Competitive & Market Intelligence
Lead market research and competitive analysis to inform GTM strategy and product direction
Maintain a living view of the competitive landscape and arm the team to win against it
Identify market shifts and opportunities before they become obvious
5. Be the Voice of the Customer & Market
Translate customer conversations, usage patterns, and feedback into actionable product and GTM insights
Advocate for customer and buyer needs within the product development process
Influence product roadmap, GTM, and positioning using structured, data-backed input
6. Build the Product Marketing Function at Avoma
Build, lead, and develop a high-performing product marketing team
Create and refine playbooks, frameworks, and processes for a growing function
Operate effectively in ambiguity and help define what "great" looks like for PMM at Avoma
You bring a high-effort, high-standards approach to everything you do – not by working more hours, but by working with intention, precision, and care
You have strong attention to detail – you don't miss signals in the market, customer data, or execution
You take pride in your craft – whether it's a launch narrative, a sales deck, or a positioning doc, you aim to make it exceptional, not just sufficient
You combine speed with quality – moving fast, but never sloppy
You act like an owner – deeply accountable for outcomes, not just deliverables
Clear, differentiated positioning that the market and the internal team both rally around
Launches that consistently land and measurably move pipeline
Strong sales adoption of messaging and enablement, reflected in higher win rates
Faster time-to-value and adoption driven by sharper messaging and GTM
Real influence on product roadmap and GTM strategy
A scalable PMM function and team that grows with the business
Core Experience
8+ years in product marketing, with at least 3 years in a leadership role
Proven track record of developing and executing successful GTM strategies for B2B SaaS products
Experience marketing to mid-market and/or enterprise buyers
AI-Native & Data-Driven Mindset
Comfortable using AI tools, automation, and data to improve efficiency and outcomes
Strong grasp of market research, competitive analysis, and customer insights
Ability to turn data into insights, narrative, and action
Builder Mentality
Thrive in ambiguity and can create structure from scratch
Experience designing playbooks, frameworks, and scalable programs
Bias for action – comfortable rolling up your sleeves to get things done
Executive Presence & Communication
Strong ability to engage and influence senior stakeholders and cross-functional teams
Skilled at translating complex product capabilities into business value and ROI
Excellent, structured communicator (written and verbal)
Experience scaling product marketing in a high-growth, early-stage company
Deep understanding of AI-driven workflows, conversational intelligence, or revenue intelligence tools
Track record of launches that meaningfully moved pipeline and revenue
A creative, data-driven approach to positioning and storytelling
Experience building and leading a PMM team from the early stages
💰 Compensation: $140K–$170K base, based on years of experience + 15% variable (OTE: $165K–$200K)
Variable tied to GTM and pipeline outcomes — launches, sales enablement adoption, and revenue influence
📈 Equity: Meaningful early-stage equity grant
🏥 Benefits: Medical, dental, vision, 401(k), and generous PTO
⚙️ Tools: Best-in-class AI, GTM, and analytics stack to amplify your impact
📍 Location: This is an in-office role based in San Jose, CA (4 days/week)
Culture note: We value craft, ownership, and high-quality execution – this is a high-performance team that cares deeply about outcomes, not activity.
Avoma is an AI-powered meeting assistant and conversation and revenue intelligence solution built for customer-facing teams. We automatically capture, summarize, and analyze conversations to unlock insights that drive better decisions, faster execution, and stronger customer relationships.
We're a venture-backed, fast-growing startup with 1,200+ paying customers, building at the intersection of AI, productivity, and revenue intelligence.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Avoma is a conversation intelligence platform that helps revenue teams improve their sales calls.