Overview
Do you love food, digital marketing, and finding smarter ways to connect customers with what they need? Baldor Specialty Foods is seeking a Site Merchandising Specialist to help optimize and enhance the digital customer experience across our web and app ecommerce platforms, with the goal of increasing basket size and LTV.
Most of our chef customers use our Baldorfood.com website and our app to order the ingredients their menus require. The person in this role will help ensure that these customers can easily find, explore, and purchase the products they need while supporting Baldor's growth objectives. The role will own product discoverability and search optimization (on-site and SEO/AEO) and support digital merchandising initiatives, which includes building and maintaining campaign landing pages and promotional experiences, enhancing product detail pages and customer journey improvements, and utilizing data to identify opportunities for continuous improvement. This person will also stay on top of emerging digital trends and AI-powered tools that can help make our work smarter, faster, and more effective. This person will also be responsible for website production and CMS ownership.
This person will work closely with colleagues within Marketing, including the Content Marketing Manager who develops messaging, storytelling and campaign content, as well as the Creative team who are responsible for design and photography, as well as cross-functionally with Merchandising, Product, Technology and Analytics teams.
The ideal candidate combines digital and ecommerce optimization expertise with strong analytical thinking, attention to detail, and a passion for food.
This is an exciting opportunity for a digitally minded marketer looking to deepen experience in ecommerce, digital merchandising, customer experience, and emerging digital technologies withing a fast-paced, data-driven organization. The role will report to the Manager, Digital Merchandising & Content Strategy, and work on a hybrid schedule from our Bronx, NY office.
Key Responsibilities:
Ecommerce Experience & Optimization
- Manage and optimize the ecommerce experience to improve customer engagement, conversion, and revenue.
- Monitor customer behavior, site performance, and journey analytics to identify opportunities for improvement.
- Execute site enhancements, navigation updates, category page optimizations, and UX improvements that remove friction and increase conversion.
- Support testing initiatives, including A/B testing
- Stay informed on emerging ecommerce, customer experience, and digital merchandising trends to bring new ideas and best practices to the business
Search Optimization
- Own on-site search performance across web and app experiences.
- Continuously optimize search relevance, synonyms, taxonomy, filters, internal linking, and on-page search elements.
- Monitor evolving search technologies, including AI-powered search experiences and industry best practices
- Partner with content and merchandising teams to improve search relevance and product findability.
Digital Content Management
- Manage homepage experiences, promotional modules, banners, and seasonal content placements.
- Build and maintain campaign landing pages and promotional experiences within the CMS
- Ensure website content is accurate, timely, and aligned with marketing and business priorities.
- Collaborate with marketing partners to ensure campaigns are properly executed across web and app experiences.
- Coordinate site updates for product launches, seasonal campaigns, supplier marketing programs, and company initiatives.
- Manage sponsored placements and digital promotional opportunities to maximize visibility and performance.
Analytics & Continuous Improvement
- Use ecommerce, search, merchandising, and website performance data to inform decisions and uncover opportunities
- Develop actionable recommendations to improve engagement, conversion, customer acquisition, and revenue.
- Maintain a working knowledge of analytics tools and reporting; deep expertise is not required, but comfort identifying trends and using data to support decisions is essential
- Identify opportunities to improve digital acquisition and conversion performance.
Cross-Functional Collaboration
- Work closely with Analytics, Merchandising, Product, Sales, and Technology teams to execute ecommerce initiatives.
- Support strategic projects focused on customer experience, conversion optimization, and digital growth.
- Help establish best practices for onsite merchandising, search optimization, and sponsored digital programs.
Success Metrics / KPIs:
Success in this role will be measured through a combination of customer experience, merchandising performance, and business impact, including:
- Improvement in onsite search engagement and product discoverability
- Growth in conversion rates from search, category pages, and campaign landing pages
- Increased digital engagement with featured products, promotions, and merchandising initiatives
- Revenue and basket size growth attributed to digital merchandising
- Contribution of new ideas, trends, and optimization opportunities that improve the customer experience and support business growth
Minimum Qualifications:
- Bachelor's degree in Marketing, Digital Marketing, Ecommerce, Business, or related field.
- 3–5+ years of experience in digital marketing, ecommerce optimization, SEO, or digital merchandising.
- Experience working with ecommerce platforms, content management systems, web analytics tools, and SEO technologies.
- Understanding of onsite search, product taxonomy, customer journey optimization, and digital merchandising principles.
- Familiarity with SEO best practices, emerging AEO strategies, and AI-driven search experiences.
- Strong organizational and project management skills.
- Excellent collaboration and communication abilities.
- Passion for food, hospitality, and the food industry.
- Comfortable working in PowerPoint,, Excel, and project management tools.
- Positive, adaptable mindset with the ability to thrive in a dynamic, deadline-driven environment.
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