Job Overview
The Senior Analyst will own customer segmentation, cohort analysis, and digital performance insights, with a primary focus on driving web traffic, conversion, and revenue growth. This role translates customer behavior data into clear, actionable recommendations that improve on-site merchandising, marketing effectiveness, and overall customer lifetime value.
Key Responsibilities
- Build and maintain customer segments based on behavior, spend, category mix, and lifecycle stage.
- Develop and analyze cohorts to understand retention, frequency, basket growth, and long-term value.
- Own reporting and insights around web traffic, conversion rates, and digital revenue performance.
- Identify opportunities to increase on-site conversion through merchandising, navigation, search, and promotions.
- Partner with marketing to evaluate campaign performance and traffic quality by segment and channel.
- Design and analyze A/B tests across web experiences, promotions, and messaging.
- Create dashboards and recurring reports that track key digital and customer performance metrics.
- Provide clear, actionable recommendations to digital, marketing, and sales teams.
- Monitor trends in customer behavior and proactively surface growth opportunities.
Success Metrics
- Website conversion rate
- Traffic growth and quality
Digital revenue and average order value - Customer retention and purchase frequency
- Incremental revenue from tests and targeted initiatives
Job Requirements
- Experienced analyst with a strong background in segmentation, cohort analysis, and digital performance.
- Deep understanding of e-commerce metrics such as traffic, conversion, AOV, and retention.
- Comfortable working with large datasets and turning insights into business actions.
- Strong communicator who can present findings clearly to cross-functional teams.
- Highly curious, detail-oriented, and focused on measurable growth outcomes.
- Background in consulting, high-growth startups, ecommerce, or marketing/analytics agencies, with experience applying data to drive customer and revenue growth.
Education and Experience
- Bachelor’s Degree in Business, Marketing, MIS, or a related field; equivalent work experience considered.
Technology Skills
- Proficiency in BI tools (e.g., Tableau) and advanced Excel skills.
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