Responsibilities:
- Own a portfolio of high-value VIPs. Deliver white-glove service and build personal, 1:1 relationships that drive loyalty and incremental play.
- Grow share of wallet across verticals. Sell across casino, sports betting and beyond, and onboard new VIPs to the program.
- Bring in new VIPs. Spot high-value players and bring them to Bally's from the competition.
- Win back players who go quiet. Spot when a VIP's activity drops, reach out quickly, and bring them back with the right offer at the right time.
- Create unforgettable moments. Digital exclusives, suite nights and money-can't-buy experiences that turn players into superfans.
- Beat your targets. Grow your portfolio's revenue, deposits and active players by working smarter and harder than the competition.
- Partner across the business. Work with Marketing, Product, CRM and Operations to deliver VIP campaigns that feel personal and bold, and to fix anything that gets in the way of a great player experience.
- Put player well-being first. Recognize signs of risky play and work closely with Responsible Gaming to protect players and stay compliant.
- Help shape the program. Share what you're hearing on market trends, competitor offers, product ideas and tools that would make the team better.
We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.
Salary Range : $70,000 to $90,000 CAD
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