We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.


Job Summary**
The Sr. Area Sales Manager will be responsible for driving sales growth and market share expansion for Becton Dickinson (BD) India Private Limited in West Bengal. This role involves developing strategic sales plans and fostering strong customer relationships to achieve ambitious revenue targets.
Job Responsibilities**
* Develop and execute comprehensive sales strategies and action plans to achieve and exceed sales targets and market share objectives within the assigned territory.
* Identify and cultivate strong relationships with key opinion leaders, distributors, and large institutional customers (hospitals, diagnostic labs, research institutions) to understand their needs and position BD solutions effectively.
* Analyze market trends, competitor activities, and customer feedback to identify new business opportunities and refine sales approaches.
* Collaborate cross-functionally with marketing, technical support, and product management teams to ensure seamless customer experience and effective product launches.
* Manage sales forecasting, budgeting, and reporting processes, providing accurate and timely updates to senior management.
* Ensure compliance with all company policies, ethical guidelines, and relevant industry regulations.
* Negotiate and close complex sales agreements, ensuring profitability and customer satisfaction.
* Represent BD at industry conferences, trade shows, and customer events to promote brand awareness and generate leads.
Job Qualifications**
* Bachelor's degree in Business Administration, Marketing, Science, or a related field; MBA preferred.
* Minimum of 8-10 years of progressive sales experience in the medical device or healthcare industry, with at least 3-5 years in a leadership or managerial role.
* Proven track record of consistently achieving and exceeding sales targets in a competitive market.
* Strong understanding of the Indian healthcare market, including distribution channels, key customers, and regulatory landscape.
* Excellent leadership, communication, negotiation, and interpersonal skills.
* Ability to think strategically, analyze data, and make data-driven decisions.
* Proficiency in CRM software (e.g., Salesforce) and Microsoft Office Suite.
* Willingness to travel extensively within the assigned territory.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
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Job details are sourced from the employer's original posting.
Open job postingAbout the company
Bard India Healthcare Private Limited is involved in the healthcare sector, likely focusing on medical devices or related services.