Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.
Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.
We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.
At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.
We're looking for a Product Marketing Manager, Monetization to develop product positioning, support go-to-market initiatives, and help customers understand Bask Health's billing, subscription, payment-related, and monetization capabilities.
Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.
As a Product Marketing Manager, you'll help communicate how Bask Health's monetization capabilities support the commercial operations of businesses using our platform.
You'll work closely with product managers, engineers, finance stakeholders, sales, customer success, and company leadership to translate complex billing and monetization functionality into clear customer-facing messaging.
This role requires someone who understands how SaaS businesses evaluate billing and subscription software and can explain the practical value of different monetization capabilities.
You'll develop messaging for subscription management, billing workflows, payment-related functionality, and other revenue-supporting platform features.
You'll help prospective customers understand how Bask Health supports the operational requirements involved in selling products and services through a telehealth business.
You'll also support messaging for new monetization features and improvements as they are introduced.
A major part of this role will involve explaining technical and financial software functionality in a way that is accurate, accessible, and relevant to business owners.
You'll collaborate with product teams to understand how monetization features work, which customer problems they solve, and how they should be communicated.
You'll work with engineering and finance stakeholders to validate technical details and ensure product marketing materials accurately describe available capabilities.
You'll help coordinate product launches, prepare launch briefs, and ensure customer-facing teams understand new functionality.
You'll develop product overviews, sales presentations, feature descriptions, launch materials, website content, and customer education resources.
You'll partner with sales teams to understand the questions customers ask about subscription models, billing functionality, payment workflows, and monetization capabilities.
You'll use that feedback to improve product messaging and create materials that address common customer questions and objections.
You'll also collaborate with customer success teams to support onboarding, feature education, and adoption of monetization-related capabilities.
You'll conduct customer research to understand how businesses evaluate monetization software and what billing or subscription challenges influence their decisions.
You'll research competing billing platforms, subscription management tools, payment-related SaaS products, and merchant enablement solutions to identify opportunities for differentiation.
You'll help develop messaging that connects Bask Health's monetization capabilities with the broader merchant platform and customer experience.
You'll support communications for product changes that affect billing or monetization workflows, coordinating with relevant stakeholders to ensure customers receive clear information.
You'll help maintain consistent product terminology across marketing materials, sales resources, and customer communications.
You'll support the measurement of product marketing effectiveness through launch outcomes, customer feedback, feature adoption, and relevant commercial indicators.
This role focuses on marketing and communicating monetization products. You'll collaborate with the teams responsible for pricing, billing operations, and commercial agreements, but you won't be responsible for administering customer contracts or independently setting pricing policies.
We're looking for someone who is organized, commercially minded, comfortable working with technical and financial stakeholders, and able to take ownership of product marketing projects from planning through execution.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Bask Health provides telehealth and virtual care services for dermatology and other medical specialties.