Bay Cities has an exciting opportunity for a Chief Marketing Officer to join our Executive Leadership Team and drive the Company's Marketing efforts to help our retailer and supplier customers win at retail. Bay Cities, an Employee-Owned Company, is the leading creative packaging and display partner to brand marketers, retailers and e-commerce. Our passion, experience, technology and consumer insights move product and drive sales.
Our Mission
Our Passion Powers Your Product
Our Values
Creativity: Our ideas create Client success.
Passion: We have heart with a Customer Service attitude.
Integrity: We honor our business & planet with sustainable practices.
Responsible: We own it!
Safe: Our safe work habits protect us all.
Fun: We take our work seriously- not ourselves
The Chief Marketing Officer exists to help Bay Cities’ retailer and supplier customers win at retail, carrying that mission directly to the customer while directing the marketing teams sales assistance and social media work so that Bay Cities employer-owner curated process expertise becomes something customers can see, feel, and choose for us.
JOB FUNCTION/PURPOSE
- Customer Segment Evaluation & Success- analyze which retailer/supplier segments BCC already serves and where it wins; define segment-level success metrics; call out which to grow, defend, or drop and suggest alternatives.
- Distribution Channels- New & Existing: analyze performance of existing channels; recommend additional ways to exploit those same channels harder, plus new ones worth opening.
- Products & Services: analyze BCC’s current product and service lines and recommend additional ways to exploit them- criss sell, bundle, extend into adjacent offerings rather than starting from blank definition.
- Explicitly out of scope: pricing authority (informs Sales/Finance, doesn’t set it); internal/ESOP culture communications; hands-on design production.
What Success Looks Like
- Operating mode across all three scope areas: analyze what BCC already has working, then find more ways to exploit it.
- Turn that analysis into customer-facing proof (case studies, testimonials, trade content) that shortens the sales cycle for Sales Reps).
- Show up in the room with retailer/supplier buyers directly.
- Run the social/digital voice in BCC’s direct, flat-culture tone.
Skills & Experience
- Must have proven track record auditing existing products/channels at B2B manufacturer or packaging/CPG company and converting that into revenue expansion.
- B2B marketing leadership, packaging/CPG/manufacturing-adjacent preferred.
- Managed a small sales-enablement + social/digital team.
- Not required but nice to have hands on design/development skills or prior ESOP experience
Success & Metrics
- CMO is part of the Executive Leadership Team
- Measured on sales-assist impact (win rate, cycle time), social engagement/lead generation, and customer-facing proof points delivered.
- Cadence: direct 1:1 with CEO; peer coordination with Sales and rest of the Executive Leadership Team.
