Director of Business Development – Ecommerce & Subscription Packaging

Bay Cities has an exciting opportunity for a fully remote Director of Business Development specializing in Ecommerce & Subscription Packaging. The Director of Business Development – Ecommerce & Subscription Packaging will be the founding leader of this high-growth vertical. You will be responsible for identifying new markets, developing a go-to-market (GTM) strategy, and driving repeatable, scalable revenue streams in the ecommerce and subscription packaging space. This role will own the creation of a $10M+ revenue segment, and be empowered to build and lead a sales team from scratch. You’ll work closely with marketing, manufacturing, and packout/fulfillment teams to position Bay Cities as the go-to partner for DTC brands and subscription companies seeking sustainable, customized, and scalable packaging solutions.

JOB FUNCTION/PURPOSE

Market & Strategy Development

• Identify and define new market opportunities in ecommerce and subscription packaging (DTC brands, influencers, startups, etc.)
• Lead the creation and execution of a comprehensive GTM strategy for this vertical
• Analyze industry trends, competitors, and target customer behavior to inform market segmentation and value positioning

Sales Leadership & Revenue Growth

• Build and manage a sales pipeline that supports a $10M+ annual revenue target
• Own the full sales cycle from lead generation to deal close, with a focus on strategic, long-term partnerships
• Recruit, onboard, and coach a high-performing team of sales executives and SDRs

Cross-Functional Collaboration

• Partner with marketing to develop tailored campaigns, content, and lead-gen strategies that drive awareness and conversions
• Collaborate with manufacturing and packout/fulfillment teams to ensure operational readiness and solution delivery
• Create repeatable solutions that span packaging, assembly, and fulfillment for ecommerce and subscription brands

Performance Management & Reporting

• Establish sales KPIs and performance tracking systems to monitor pipeline health and growth
• Report regularly to senior leadership on business unit progress, forecasts, and milestones
• Continuously iterate based on market feedback and campaign results