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Location: Fort Wayne, IN
BAYADA is launching a new Home Health market in Fort Wayne, and we are seeking a Marketing Manager to help build our presence from the ground up. This is an exciting opportunity for a proactive, relationship-focused professional who is energized by opening doors, developing new partnerships, and creating sustainable growth in a new market.
As the Marketing Manager, you will establish and strengthen relationships with hospitals, inpatient rehabilitation facilities, skilled nursing facilities, physician practices, and other healthcare referral sources throughout Fort Wayne and surrounding counties. You will introduce BAYADA’s high-quality, transparent approach to care, learn the needs of local organizations, and connect them with solutions that help people receive exceptional care at home.
This is a start-up opportunity with significant autonomy, visibility, and the support of an experienced BAYADA Home Health team. You will also benefit from lessons learned during BAYADA’s recent Indianapolis market launch and collaborate closely with service office colleagues as the Fort Wayne market develops.
Develop and grow relationships with new and existing healthcare referral sources.
Prospect for new business through cold calling, in-person outreach, networking, and other business-development activities.
Build brand recognition for BAYADA throughout the Fort Wayne market.
Identify hospitals, inpatient rehabilitation facilities, skilled nursing facilities, physician offices, and other potential referral partners.
Learn the needs and challenges of individual accounts and identify ways BAYADA can help.
Generate new business opportunities and grow referral volume.
Communicate BAYADA’s differentiators and commitment to high-quality, transparent care.
Manage referral activity, account priorities, and business-development opportunities independently.
Partner closely with service office team members to support a positive experience for clients, referral sources, and the community.
Travel throughout Fort Wayne and surrounding counties as business needs require.
At least two years of experience in a customer-facing, account management, business development, sales, or related role.
A demonstrated ability to open new accounts, build relationships from scratch, and generate business through proactive outreach.
Strong communication, networking, and relationship-building skills.
The ability to work independently, prioritize multiple opportunities, and take ownership of results.
Flexibility, adaptability, and comfort operating in a developing market.
A growth mindset and the tenacity to stay motivated while building a new referral network.
A valid driver’s license and reliable transportation for travel throughout the territory.
Healthcare sales, home health, home care, or other healthcare business-development experience.
Existing relationships or an established book of business within the Fort Wayne healthcare market.
Experience working with hospitals, inpatient rehabilitation facilities, skilled nursing facilities, physician practices, or similar referral sources.
Familiarity with HCHB, Epic, CarePort, Allscripts, or related healthcare technology platforms.
No specific degree, license, or certification is required for this position. We are most interested in your ability to build trust, create opportunities, and grow meaningful partnerships.
Base salary: $70,000–$80,000.
Monthly bonus opportunity based on growth and referral volume.
At BAYADA, we believe people deserve compassionate, high-quality care in the comfort of their own homes. Our work is grounded in a deep respect for the individuals and families we serve, as well as the healthcare professionals and community partners who make that care possible.
In this role, you will have the opportunity to shape a new market, strengthen access to home-based care, and make a meaningful difference for people and families across Fort Wayne and the surrounding communities. You will join a collaborative team that values integrity, accountability, innovation, and the belief that better care begins with strong relationships.
If you are a self-starter who is motivated by growth, energized by prospecting, and excited to build something lasting, we invite you to bring your talents to BAYADA.
BAYADA is an Equal Opportunity Employer and values diversity in our workforce and the communities we serve.
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As an accredited, regulated, certified, and licensed home health care provider, BAYADA complies with all state/local mandates.
BAYADA is celebrating 50 years of compassion, excellence, and reliability. Learn more about our 50th anniversary celebration and how you can join in here.
BAYADA Home Health Care, Inc., and its associated entities and joint venture partners, are Equal Opportunity Employers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, age, disability, pregnancy or maternity, sexual orientation, gender identity, citizenship status, military status, or any other similarly protected status in accordance with federal, state and local laws. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.
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