Department: Enrollment Management
Job Status: Full Time
FLSA Status: Exempt
Reports To: Director of Enrollment Operations
Amount of Travel Required: Minimal Travel
Positions Supervised: None
Work Schedule: 8:00 a.m. – 5:00, Regular evening, weekend, and as assigned
POSITION SUMMARY
The Enrollment Operations Coordinator is a mission-critical role responsible for the functional management and strategic optimization of Slate (Technolutions) CRM. This position bridges the gap between technical operations and enrollment strategy by managing the osteopathic medical student communication funnel, application processing, and data integrity. The ideal candidate will be a Slate power user capable of building complex queries, automating communication workflows, and designing engaging digital touchpoints that support the recruitment and yield goals of osteopathic students.
Key Responsibilities
CRM Architecture & System Management
- System Configuration: Configure and maintain Slate operations, including Reader bins, application workflows, forms, events, and scheduler features.
- Data Integrity & Audits: Ensure the highest level of database integrity by regularly auditing, deduplicating, and updating records.
- Technical Support: Troubleshoot system errors and technical issues related to CRM processes; serve as a primary support resource for admissions staff.
- Innovation: Stay informed about advancements in CRM technology and Slate-specific features; recommend enhancements to improve operational efficiency and impact.
- AACOMAS Integration: Assist with management of the daily import, integration and matching of AACOMAS (American Association of Colleges of Osteopathic Medicine Application Service), application data, transcripts, and supporting materials into Slate, ensuring timely and accurate synchronization between systems.
- Liaison: Serve as a point of contact between BSOM Admissions and AACOMAS for technical inquiries, application issues and data correct requests
Strategic Communications & Marketing Automation
- Campaign Management: Lead the design and execution of all CRM-based communications, including email, SMS, and other channels. Ensure all outreach is accurate, timely, and aligned with the college’s mission and vision.
- Targeted Outreach: Collaborate with the Director of Enrollment Operations and Director of Admission - BSOM to develop targeted communication plans, segment audiences, and personalize outreach efforts.
- Population Scoping: Build complex queries and population profiles to ensure communications reach the correct target demographics.
- Performance Analytics: Monitor, analyze, and report on communication performance metrics (e.g., open rates, click-throughs, conversion); develop reports to assess effectiveness and recommend data-driven improvements.
- Content & Automation: Maintain and update CRM communication templates, rules, populations, content blocks, and automated drip campaigns.
Recruitment Events & Operations
- Digital Experience: Design and maintain institutional landing pages, inquiry forms, and registration portals for recruitment events.
- Event Logistics: Assist with the planning and execution of communication logistics for BSOM recruitment travel and on-campus events.
Training & Professional Development
- Internal Training: Train and support admissions staff on CRM communication tools, best practices, and standard operating procedures (SOPs).
- Institutional Knowledge: Keep abreast of current college programs, academic policies, and admissions procedures.
- Professional Growth: Actively participate in professional development, including conferences (e.g., Technolutions Summit) and regional training sessions.
